Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of EventMobi’s comprehensive events program, which includes trade shows, sponsorships, and hosted events.

• Oversee event calendars, budget management, messaging, booth design, logistics, staffing, and on-site execution.

• Collaborate with Demand Generation and Sales teams to facilitate pre-show meetings and track leads in HubSpot.

• Act as the expert in event technology, distinguishing EventMobi’s event activations.

• Manage commitments for sponsored events, on-site presence, database expansion, and customer advocacy initiatives.

• Work closely with Customer Success to leverage event technology for sponsored conferences.

• Organize owned events such as workshops, meetups, dinners, and the inaugural user conference.

• Establish event objectives, formats, agendas, speakers, venues, run of show, and marketing strategies.

• Maintain a single source of truth for events, manage projects, handle vendor contracts, and forecast budgets.

• Provide quarterly reports to the VP of Marketing regarding scaling, maintaining, or eliminating initiatives based on expenditure, pipeline, and revenue.

• Supervise and support the Event Coordinator.

⛳️ Requirements

• A minimum of 8 years in corporate event marketing within a B2B environment.

• Proven experience in managing a substantial number of third-party trade shows and sponsored events.

• Demonstrated capability in planning and executing a mid-sized user conference and exclusive dinner series.

• Extensive knowledge of event technology, including registration platforms, lead capture applications, badge printing, and event app development.

• Understanding of EventMobi's competitors and the broader event technology landscape.

• Familiarity with organizations such as IMEX, MPI, PCMA, CSAE, and ASAE.

• Experience in managing event budgets and showcasing pipeline and revenue results.

• Proficient in crafting event messaging and copywriting.

• Familiarity with HubSpot and lead attribution processes.

• Willingness to travel approximately once a month across North America and Europe.

• Must be a Canadian Citizen or Permanent Resident eligible to work and travel within the US, Canada, and Europe.

• Access to a safe, comfortable, ergonomic, private, and quiet workspace.

• Reliable internet connection with a minimum download speed of 30 Mbps.

🏝️ Benefits

• Stock Option

• Comprehensive Benefits

• 15 days of annual leave plus 3 additional summer days

• Holiday on your birthday

• Opportunities for regional in-person gatherings and co-working sessions

• High-quality hardware provided

• Collaboration software to facilitate remote work

• Referral bonus of $2,500 CAD

• Support for a safe, comfortable, and ergonomic workspace