Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the complete tradeshow program, encompassing calendar management, budgeting, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution.

• Collaborate with Demand Generation and Sales teams to coordinate meetings prior to events.

• Ensure that every lead is logged into HubSpot and accurately attributed.

• Serve as the event technology specialist and create unique event activations.

• Oversee relationships with sponsored events, including drafting give/get agreements, managing on-site presence, and fostering database growth through opt-ins.

• Partner with the Customer Success team for sponsored industry conferences and identify opportunities for advocacy.

• Develop owned events ranging from local workshops and dinners to EventMobi’s inaugural user conference.

• Establish event objectives, formats, agendas, speakers, venues, run of show, and marketing strategies.

• Project manage all aspects of events, including vendors, contracts, and budgets.

• Provide quarterly insights to the VP of Marketing regarding scaling, maintaining, or cutting initiatives based on spending, pipeline, and revenue.

• Manage and support the Event Coordinator.

• Collaborate with the VP of Marketing, Demand Generation, Sales, Customer Success, and Marketing Operations.

⛳️ Requirements

• Minimum of 8 years of experience in corporate event marketing within a B2B context.

• Experience participating as an exhibitor in the booth, not solely as an agency or event organizer.

• Managed a substantial portfolio of third-party trade shows and sponsored events.

• Involvement in the planning and execution of a mid-sized user conference and exclusive dinner series.

• Strong knowledge of event technology, including registration platforms, lead capture applications, badge printing, and event app development using EventMobi competitors.

• Familiarity with industry organizations such as IMEX, MPI, PCMA, CSAE, and ASAE.

• Experience managing event budgets and demonstrating event returns in terms of pipeline and revenue.

• Ability to craft event messaging and copywriting.

• Familiarity with HubSpot and attribution methodologies.

• Willingness to travel approximately once a month across North America and Europe.

• A safe, comfortable, ergonomic, private, and quiet workspace.

• A reliable internet connection with a minimum download speed of 30 Mbps.

• Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe.

🏝️ Benefits

• Stock Option.

• Comprehensive Benefits Package.

• 15 days of annual leave.

• 3 additional summer days off.

• Birthday holiday.

• Opportunities for regional in-person gatherings and co-working sessions.

• Top-of-the-line hardware provided.

• Collaboration software to facilitate remote work.

• Equal opportunity employer.

• Accommodations available upon request.