Director of Engagements

📋 Description

• Take ownership of comprehensive patient retention metrics, encompassing program adherence (such as vitals submission, visit completion, and care plan fulfillment), consistent engagement over time, as well as disengagement and churn.

• Develop and implement a retention playbook that spans the entire patient lifecycle, including enrollment, onboarding, activation, care management, and ongoing care maintenance.

• Identify critical drop-off points (for example, early inactivity, missed vitals, scheduling gaps, and incomplete care goals) and create targeted interventions.

• Formulate strategies to manage patient disenrollment when necessary.

• Within your first 90 days, launch 1-3 impactful engagement experiments (such as new channel strategies) with the aim of scaling at least one to make a significant contribution within your first year.

• Manage each initiative from concept through testing, forecasting, and launch, ensuring cross-functional coordination and return on investment.

• Establish a structured experimentation roadmap to continuously enhance engagement campaigns and discover new growth opportunities.

• Oversee the strategy for all patient-facing communication across various channels (calls, SMS, email).

• Redesign outreach efforts centered around key engagement triggers and develop personalized, proactive communication to keep patients on track when they exhibit signs of disengagement.

• Create patient segmentation and persona-based engagement strategies (for example, based on clinical condition or activation risk).

• Own and refine Cadence’s engagement and retention metrics.

• Develop a structured experimentation roadmap to ensure our engagement campaigns are of the highest quality.

• Convert data into actionable insights—rapidly iterating on approaches that promote sustained engagement.

• Lead the advancement of Cadence’s engagement framework through automated outreach workflows, trigger-based interventions, and AI-driven prioritization and personalization.

• Design workflows that prioritize high-risk patients, optimize outreach efficiency, ensure consistent, high-quality patient interactions, and include a human touch where necessary.

• Collaborate cross-functionally with Marketing, Operations, Clinical, Product, and Partnerships teams to lead and enhance the Engagements function.

• Establish clear performance management linked to retention outcomes rather than solely activity metrics.

• Build a team and operational model that scales with Cadence’s growth.

⛳️ Requirements

• 8–10+ years of experience in growth, engagement, or lifecycle marketing leadership, ideally in consumer health or a similarly intricate B2B2C setting.

• Proven track record of taking initiatives from concept to execution at scale; you have successfully managed early-stage pilots and expanded them into meaningful, repeatable systems.

• Strong analytical skills: you are comfortable working with data, can discern what strategies are effective, and quickly translate insights into actions.

• Proficiency across multiple channels: you have developed and managed engagement strategies across SMS, email, phone, and preferably push or in-app channels.

• Familiarity with engagement or marketing automation platforms (such as Braze, HubSpot, or similar) and experience using CRM and analytics tools.

• Outcome-oriented mindset: you focus not just on driving activity but on achieving results. You understand the factors that influence adherence and retention and design programs around them.

• Strong cross-functional collaborator: you know how to lead through influence, engage with clinical and product teams, and achieve results in a matrixed environment.

🏝️ Benefits

• A company culture focused on impact, shared growth mindset, empowerment, and integrity.

• An opportunity to contribute to enhancing the quality of life for millions of Americans.

• A unique chance to support the development of an exceptional product; Cadence’s in-house clinicians serve as our super users and beta testers.

• Competitive salaries and quarterly incentives.

• Medical, dental, and vision insurance.

• Generous PTO policy.

• 401K plan with matching contributions.

• National and local discounts provided through TriNet.

• Onboarding stipend for remote equipment and home office setup.

• Paid parental leave.

• Charitable donation matching program.