Director of DTC Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the P&Ls for Shopify and TikTok Shop, targeting over $20M in combined revenue.

• Establish a scalable growth strategy utilizing bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.

• Lead and nurture a high-performing ecommerce team, promoting a culture of accountability and achievement.

• Oversee rapid creative testing, managing over 100 ad creatives weekly across Meta and TikTok to ensure performance aligns with ROAS objectives.

• Initiate monthly funnel-based promotions, enhance sales metrics such as CVR, AOV, CAC, and LTV, and ensure optimal performance of product pages.

• Drive email and SMS revenue to account for 25% of Shopify sales, refining lifecycle flows and customer retention strategies.

⛳️ Requirements

• You possess 5 to 10+ years of experience in scaling DTC ecommerce brands on Shopify using paid social strategies.

• You have a proven history of elevating brands beyond $20M in revenue.

• You are highly knowledgeable in Meta and TikTok Ads as well as high-velocity creative testing.

• You are proficient with Shopify, Klaviyo, and Postscript.

• You have a deep understanding of bundles, upsells, funnels, and LTV.

• You are capable of writing, reviewing, and optimizing high-converting landing pages.

• You are comfortable leading a remote team with clear communication and accountability measures.

• You value integrity, act with purpose, and consistently follow through.

• Most importantly, you are passionate about the mission. You believe that learning should be enjoyable, engaging, and screen-free, and you aspire for your work to significantly impact families.

🏝️ Benefits

• You will experience true ownership, trust, and significant impact.

• Hadley Designs operates as a remote-first company grounded in autonomy, creativity, and accountability.

• You will collaborate closely with leadership, including the CEO, while having the full authority to manage your channels and make decisions.

• Access to ongoing learning opportunities, training, and resources to enhance your knowledge and strategies in the DTC sector.

• You will be part of an A+ team that values excellence, growth, and ethical practices.

• You will contribute to something meaningful. Our products assist families in slowing down, connecting, and rediscovering the joy of learning together.

• Gain access to Josh Hadley's extensive network through his podcast, Ecomm Breakthrough.