Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain a named-account event engine that generates an ICP-qualified pipeline in conjunction with the Marketing Manager.

• Create and implement a demand engine that extends beyond events, incorporating an ABM strategy aimed at targeting and converting priority accounts within the entire buying committee.

• Take charge of demand capture on Qohash’s owned platforms: optimizing website conversions, strategizing SEO, and enhancing visibility in AI-driven search experiences.

• Construct and oversee a multi-channel paid acquisition strategy across LinkedIn and other pertinent platforms, utilizing AI-powered tools to enhance targeting, personalization, spend efficiency, and to optimize pipeline quality and CAC.

• Function as a metrics-driven operation from the outset: develop and maintain a live performance dashboard that tracks MQLs, SQLs, opportunities, pipeline, win rate, CAC, and the pipeline-to-spend ratio.

• Utilize AI tools to automate reporting, reveal insights, and continuously refine campaign performance.

• Collaborate closely with Sales to ensure alignment on ICP, pipeline coverage goals, and feedback mechanisms that consistently refine targeting and messaging across various regions (North America, Europe, and MENA).

• Deliver clear, data-driven visibility into marketing's impact on revenue.

⛳️ Requirements

• Over 8 years of demand generation experience in a B2B SaaS setting, with a proven history of directly building pipeline.

• Demonstrated success in establishing ABM programs and multi-channel paid acquisition strategies utilizing AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts.

• Proficiency in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, and pipeline-to-spend.

• Practical experience with HubSpot or a similar CRM/MAP platform.

• Experience managing website and SEO as demand capture channels, including considerations for AI search visibility.

• A strong alignment with our core values and experience in a high-velocity company environment.

• Bachelor’s or Master’s degree in Marketing, Communications, or equivalent professional experience.

🏝️ Benefits

• Enjoy up to six weeks of paid time off annually, because we value your work-life balance.

• Comprehensive health benefits, including:

• Life insurance

• Short- and long-term disability

• Paramedical and telemedicine services

• Health Spending Account (HSA)