Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain a named-account event engine that generates an ICP-qualified pipeline in collaboration with the Marketing Manager.

• Create and implement a demand engine that extends beyond events, featuring an ABM strategy aimed at targeting and converting key accounts across the entire buying committee.

• Take charge of demand capture on Qohash’s owned channels: optimizing website conversions, crafting an SEO strategy, and enhancing visibility in AI-driven search experiences.

• Design and oversee a multi-channel paid acquisition strategy across LinkedIn and other pertinent platforms, utilizing AI-driven tools to enhance targeting, personalization, spending efficiency, and to refine pipeline quality and CAC.

• Function with a metrics-first approach from the outset: develop and maintain a real-time performance dashboard that tracks MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio.

• Utilize AI tools to automate reporting, uncover insights, and continuously refine campaign performance.

• Collaborate closely with Sales to ensure alignment on ICP, pipeline coverage goals, and feedback mechanisms that consistently enhance targeting and messaging across multiple regions (North America, Europe, and MENA).

• Offer clear, data-driven visibility into marketing’s impact on revenue.

⛳️ Requirements

• Over 8 years of demand generation experience within a B2B SaaS context, with a proven history of directly generating pipeline.

• Demonstrated success in developing ABM programs and multi-channel paid acquisition strategies using AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts.

• Proficient in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, pipeline-to-spend.

• Practical experience with HubSpot or a similar CRM/MAP platform.

• Experience managing website and SEO as demand capture channels, including considerations for AI search visibility.

• A strong alignment with our core values and experience in a high-velocity company environment.

• Bachelor's or Master's degree in Marketing, Communications, or equivalent professional experience.

🏝️ Benefits

• Enjoy up to six weeks of paid time off each year, as we prioritize your work-life balance.

• Comprehensive health benefits, which include:

• Life insurance

• Short- and long-term disability

• Paramedical and telemedicine services

• Health Spending Account (HSA)