Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Pindrop's marketing-driven pipeline across the Core product suite, the Healthcare vertical, and Pulse for Meetings.

• Report directly to the VP of Growth and liaise with Growth pods, PMM, Brand, BDRs, Sales, and RevOps.

• Oversee comprehensive campaign performance from lead generation to closed-won deals.

• Conduct weekly updates with cross-functional team leaders.

• Design and implement integrated campaigns that encompass audience targeting, messaging, channels, content, calendars, and budgets.

• Coordinate campaign activities among PMM, Brand, Digital, Lifecycle, ABM, BDR, and Sales teams.

• Utilize a sprint-based campaign model, managing the process from briefing and development through to launch, evaluation, scaling, or sunset.

• Allocate and optimize budget based on pipeline-per-dollar metrics.

• Manage resources from agencies and contractors.

• Leverage AI tools to enhance campaign speed, personalization, and targeting.

⛳️ Requirements

• 10+ years of experience in B2B SaaS demand generation or growth marketing.

• 3+ years of experience in managing a marketing-sourced pipeline target.

• Demonstrated experience in executing an integrated campaign model that includes paid advertising, email marketing, events, ABM, webinars, and content creation.

• Proven track record of building demand engines in fast-paced, high-growth environments.

• Experience in coordinating efforts among PMM, brand, digital, BDR, and sales teams to achieve common revenue objectives.

• Proficiency in funnel metrics, such as conversion rates, velocity, CAC, and pipeline coverage models.

• Hands-on expertise with Salesforce, Marketo, and ABM platforms like Demandbase or 6sense.

• Experience managing agencies and contractors effectively.

• Familiarity with agile or sprint-based marketing methodologies.

🏝️ Benefits

• Annual discretionary bonus.

• Equal opportunity and inclusive work environment.