Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of both marketing-sourced and marketing-influenced pipelines.

• Establish targets, achieve them, and report on contributions to bookings.

• Execute the ABM (Account-Based Marketing) program for Tier 1 and Tier 2 target accounts.

• Oversee budget, creative testing, audience targeting, and Customer Acquisition Cost (CAC).

• Develop segmented, persona-driven campaigns that transition contacts from initial engagement to sales readiness.

• Manage reporting that connects every program to the pipeline.

⛳️ Requirements

• Minimum of 8 years in B2B demand generation, including at least 3 years in a leadership role.

• Must be at the Director level or higher.

• Experience in the cybersecurity sector is essential.

• Demonstrated success in ABM strategies targeting named enterprise accounts.

• Proficient in paid social media platforms, particularly LinkedIn, Meta, and Reddit.

• Strong background in email and lifecycle marketing, encompassing segmentation, nurture design, deliverability, and conversion.

• Familiarity with the modern marketing technology stack, including Clay, HubSpot, and Salesforce.

🏝️ Benefits

• Health insurance

• Professional development opportunities