Director of Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and enhance the omnichannel demand strategy across various channels including paid media, organic, community, events, field marketing, and ecosystem partnerships.

• Generate new qualified enterprise pipeline in alignment with ICP accounts.

• Optimize campaign architecture, segmentation, and targeting accuracy.

• Implement high-impact growth initiatives relevant to the Salesforce DevOps and developer ecosystem.

• Enhance the conversion rates from campaigns to opportunities and improve channel efficiency.

• Set clear performance benchmarks, maintain rigorous reporting, and ensure pipeline visibility.

• Collaborate closely with Sales leadership to synchronize on target accounts and revenue objectives.

• Mentor and guide the demand team towards a culture of experimentation, accountability, and high performance.

⛳️ Requirements

• 7–12+ years of experience in demand generation or growth marketing within B2B SaaS.

• A proven history of accelerating enterprise pipeline growth.

• Experience in marketing to technical audiences, including developers, architects, DevOps, and IT leaders.

• Familiarity with the Salesforce ecosystem is highly desirable.

• Preferred experience in DevOps, developer tooling, or technical SaaS.

• Demonstrated success in executing integrated, omnichannel marketing programs.

• Strong analytical skills with a clear focus on attribution.

• Ability to challenge existing assumptions and introduce innovative ideas.

• A proactive mindset and comfort in a high-growth setting.

🏝️ Benefits

• What We Offer

• An opportunity to influence the digital strategy at a rapidly growing Salesforce ISV.

• A collaborative, innovative, and mission-driven workplace culture.

• Competitive salary and comprehensive benefits package.

• Opportunities for career advancement in a fast-scaling company that serves global enterprises.

• Extras (Benefits & Perks)

• Competitive compensation, incentives, and company equity.

• Daily coaching, mentorship, and opportunities for personal growth.

• Join a global, mission-focused team.

• Learn from industry leaders in Salesforce DevOps and SaaS sales.

• Tackle exciting challenges in a rapidly evolving industry.