Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the global Demand Generation vision, strategy, and long-term roadmap.

• Achieve a 200%+ increase in pipeline growth within a 12-month period.

• Lead, mentor, and supervise the Demand Generation team.

• Collaborate with the VP of Marketing to deliver insights and performance reports for Demand Generation.

• Design and manage the execution of integrated, multi-channel campaigns emphasizing Account-Based Marketing (ABM).

• Oversee the Demand Generation budget and resource allocation to optimize ROI.

• Identify the ideal prospect profile and segment target audiences.

• Enhance the Sales Intelligence function by providing timely, actionable insights and ensuring consistent messaging alignment.

• Take responsibility for the overall marketing attribution model and reporting infrastructure.

• Set key performance indicators (KPIs) for the Demand Generation function and hold the team accountable for ongoing testing, optimization, and enhancement of acquisition funnels.

⛳️ Requirements

• Over 10 years of progressive experience in B2B marketing, including at least 3 years in a leadership role managing a demand generation function.

• Proven success in defining and achieving global, multi-million-dollar pipeline growth for B2B enterprise SaaS or AI platforms.

• Expert-level knowledge of CRM and marketing automation platforms (e.g., HubSpot), sales engagement tools (e.g., SalesLoft), and marketing analytics/attribution technologies.

• Demonstrated capacity to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.

• In-depth understanding of Account-Based Marketing (ABM) strategies and best practices for execution.

• Strong executive presence with the ability to present complex data and strategic recommendations to C-suite executives and leadership teams.

🏝️ Benefits

• Enjoy a competitive salary, performance-based bonuses, health insurance, and a comprehensive retirement plan.

• Generous annual leave, company days, service days, and paid parental leave to support your personal and professional life.

• Access to a wellbeing program and Employee Assistance Program designed to help you thrive.

• Receive a personalized welcome swag pack delivered to your door, alongside a buddy and equipped with top-tier IT tools.

• Participate in a detailed onboarding program to ensure you feel empowered from day one.

• Engage in a learning culture that encourages and supports continuous learning and development.

• Benefit from an educational assistance program that helps cover the costs of external training.

• Join a talented and diverse team that values inclusivity, collaboration, and innovation.

• Enjoy remote working options and a flexible environment that promotes wellness and work-life harmony.

• Be part of an organization recognized for its Flexible Working and Employee Wellbeing strategies.