Director of Demand Generation

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership of the demand-generation strategy with a strong emphasis on pipeline development, conversion rates, and return on investment.

• Manage and enhance SEO and SEM initiatives in collaboration with external agencies, ensuring quantifiable results.

• Design, implement, and evaluate multi-channel campaigns that generate qualified leads and expedite the sales funnel.

• Create and oversee an annual content strategy that includes blogs, whitepapers, case studies, email workflows, and thought leadership materials.

• Ensure that content is aligned with the buyer's journey and supports both customer acquisition and retention efforts.

• Supervise website strategy, performance, optimization, and analytics.

• Strategically plan and execute industry events and tradeshows from inception to post-event ROI assessments.

• Collaborate closely with Sales to synchronize campaigns, enablement materials, and lead management processes.

• Work alongside Product and Support teams to ensure that marketing messages accurately reflect product value, customer challenges, and market opportunities.

• Develop dashboards, models, and reporting frameworks to monitor marketing performance and forecast pipeline growth.

• Continuously test, evaluate, and refine programs focusing on CAC, LTV, MQL to SQL conversion rates, win rates, and the impact on retention.

• Adopt a highly analytical and quantitative approach to decision-making.

⛳️ Requirements

• 8+ years of progressive experience in B2B marketing, preferably within the SaaS or technology sectors.

• Proven track record of generating pipeline with measurable outcomes.

• Extensive expertise in managing SEO/SEM programs and agency partnerships.

• Strong background in content marketing, with the capability to write or supervise the creation of high-quality content.

• Experience in planning and managing industry events and tradeshows.

• Excellent analytical skills with proficiency in marketing analytics tools, CRM systems, and attribution modeling.

• Ability to operate both strategically and hands-on as an individual contributor.

• Strong communication, project management, and cross-functional collaboration skills.

• Proven ability to excel in a fast-paced, high-accountability environment.

🏝️ Benefits

• EEO/Veterans/Disabled employer

• Reasonable accommodations for applicants with disabilities and disabled veterans