Director of Demand Generation

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop and manage Advantage HQ’s B2B demand generation framework.

• Formulate the demand generation strategy, identify priority segments and buyer personas, choose investment-worthy channels and campaigns, and set targets for meetings, opportunities, pipeline, and revenue.

• Segment, reactivate, and nurture the existing CRM database.

• Create tailored journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts.

• Enhance landing pages, qualification flows, lead routing, nurture programs, and retargeting efforts.

• Analyze performance metrics related to campaigns, messaging, audience engagement, offers, and revenue.

• Supervise founder-led content initiatives, case studies, executive communications, research, webinars, sales materials, and account-specific campaigns.

• Foster alignment between marketing and setter and sales teams.

• Establish feedback mechanisms utilizing meeting quality, opportunity conversion rates, reasons for loss, and customer quality insights.

• Diagnose funnels, craft campaign briefs, evaluate messaging, scrutinize CRM workflows, assess performance, and oversee execution.

• Leverage AI for research, analysis, content creation, personalization, and campaign execution.

• Construct a significant commercial function with potential expansion into revenue marketing and B2B growth leadership.

⛳️ Requirements

• Extensive experience in B2B demand generation, revenue marketing, or growth marketing.

• Proven track record of generating pipeline from U.S. or international enterprise clients.

• Strong knowledge of CRM systems, lifecycle marketing, and marketing automation.

• Experience collaborating closely with setters, SDRs, account executives, or closers.

• Demonstrated measurable impact on pipeline and revenue.

• Background in agencies, professional services, SaaS, martech, advertising, or related fields.

• Excellent written communication and analytical skills.

• Experience managing small teams, contractors, or cross-functional projects.

• Commercially oriented B2B marketing experience for complex, high-value services or software.

• Ability to integrate CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into a cohesive system.

• Strategic thinker with a hands-on operational approach.

• Capability to thrive in a fast-paced environment with incomplete information.

• Proactive use of AI for research, analysis, content creation, personalization, and campaign execution.

• Ownership mentality with a focus on measurable outcomes.

🏝️ Benefits

• Performance bonus.

• Equity opportunities.

• Fully remote work setup.

• Flexible work location options.

• Infrastructure for a distributed team.

• Direct access to the Founder and sales leadership team.

• Autonomy to redesign the system and implement new channels.

• Opportunity to utilize AI throughout the organization.

• Chance to build a streamlined team.

• Potential for broader ownership in revenue marketing and B2B growth.