Director of Brand Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate and implement a long-term brand marketing strategy.

• Oversee integrated marketing campaigns spanning digital, ecommerce, retail, influencer engagement, social media, public relations, partnerships, experiential marketing, and community involvement.

• Manage all aspects of product launches, from positioning and messaging to execution and post-launch evaluation.

• Craft compelling brand narratives that enhance consumer awareness, loyalty, and brand connection.

• Direct all public relations efforts, including media strategy, editorial relationships, product placements, celebrity collaborations, and earned media opportunities.

• Establish strategic partnerships with influencers, creators, celebrities, tastemakers, and brand ambassadors.

• Identify and implement brand collaborations that boost awareness, cultural significance, and customer acquisition.

• Collaborate with the Creative team to produce world-class campaigns, visual narratives, photography, videos, campaign concepts, and content production.

• Lead seasonal marketing calendars, campaign planning, and integrated go-to-market strategies.

• Work closely with Ecommerce and Growth Marketing teams to ensure a strong alignment between brand development and performance marketing efforts.

• Partner with Product Development to launch new product innovations in the market.

• Assess brand performance through metrics such as awareness, engagement, earned media, influencer effectiveness, customer acquisition, retention, and launch success.

• Oversee external creative agencies, public relations firms, influencer agencies, and production partners.

• Establish scalable marketing processes to support rapid organizational growth.

• Advocate for the customer's perspective throughout the organization.

⛳️ Requirements

• A minimum of 8 years of experience in Brand Marketing, Integrated Marketing, Brand Strategy, Marketing Communications, Public Relations, and/or Consumer Marketing.

• Experience leading Brand Marketing initiatives for beauty, cosmetics, skincare, wellness, luxury consumer products, fashion, accessories, lifestyle, or premium DTC brands.

• Demonstrated success in developing integrated marketing campaigns and impactful product launches.

• Extensive experience in Brand Strategy, Marketing Communications, Creative Development, Public Relations, and Influencer Marketing.

• Proven ability to build relationships with editors, media outlets, creators, celebrities, and industry partners.

• Strong grasp of consumer insights, brand positioning, and customer journeys.

• Experience collaborating with Creative, Product, Ecommerce, Social Media, Retail, and Growth Marketing teams.

• Proficient in managing creative agencies, public relations firms, and production partners.

• Excellent project management and cross-functional leadership abilities.

• Nice to have:

• Experience in fast-growing consumer brands is highly preferred.

• Experience with omnichannel brand management — DTC, Amazon, Retail (Sephora, Ulta, Target, etc.) — is a significant advantage.

• A passion for beauty, wellness, innovation, and consumer products.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Employee discounts on products.

• Flexible working hours and remote work options.

• A vibrant and inclusive company culture.