Director of Brand – Communications

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands.

• Create and manage a measurable giving-back initiative in collaboration with shelter and rescue partners.

• Develop the annual brand moment calendar and oversee each moment from start to finish.

• Manage concepts, partnerships, budgets, websites, emails, social media, creators, and press related to brand moments.

• Execute pop-ups, events, sponsorships, and stunts with clearly defined budgets and objectives.

• Present brand moments, cause-related campaigns, and launches to earned media either directly or via a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into engaging brand content.

• Evaluate brand touchpoints, including the website, packaging, advertisements, emails, and social media.

• Organize adoption events and donation drives while tracking their impact.

• Achieve positive reviews, gift-guide placements, and awards; maintain the press kit and monitor media coverage.

• Provide monthly reports on brand health and manage the brand budget.

• Establish monthly goals with the CEO and document standard operating procedures for the brand playbook.

• Collaborate closely with the founder and work alongside growth and creator teams.

⛳️ Requirements

• Fully remote, full-time position, available to candidates in Mexico, Ukraine, or Brazil.

• Proficient in English.

• A minimum of 7 years in brand, communications, or brand marketing within consumer brands is preferred; 5–6 years with strong results may also be considered.

• Proven experience in building brand awareness and goodwill through causes, events, and PR initiatives.

• Demonstrated ability to plan and execute brand moments from inception to completion, on time and within budget, collaborating with multiple partners.

• Experience managing credible and measurable nonprofit or shelter partnerships.

• Skill in transforming moments into compelling stories that resonate with press and customers, showcasing measurable press successes.

• Experience executing campaigns targeting a North American audience.

• Capability to oversee events and partnerships in North America remotely via agencies, partners, and local contractors.

• Keen attention to detail for maintaining brand consistency across all touchpoints.

• Ability to connect brand initiatives to measurable outcomes, such as branded searches, word of mouth, and press coverage.

• Willingness to work overtime or weekends as required.

• Strong passion for the work and a good cultural fit with the company's values.

• Enthusiastic about working closely with the founder to help scale the company.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus opportunity of 10–20% of base salary.

• Fully remote work environment.

• Contractor arrangement with monthly invoicing.