Director of Account Based Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the complete ABM strategy and execution across the B2B client portfolio, including account selection and tiering, intent signal strategy, and multi-channel orchestration.

• Act as Power Digital's lead ABM subject matter expert and Account Director for both the Strategy and ABM teams.

• Develop and enhance ABM audits, playbooks, and go-to-market plans for clients in collaboration with the B2B Client Strategy team.

• Design and oversee 6Sense and Demandbase implementations, focusing on intent data integration, account scoring models, and predictive analytics workflows.

• Convert intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.

• Facilitate cross-agency collaboration among SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure that ABM campaigns are cohesive rather than fragmented.

• Recognize efficiency opportunities in the delivery of ABM products and work together toward their implementation.

• Assist Revenue and Appraisal teams with complex go-to-market and ABM strategies for new and expanded business opportunities.

• Utilize AI technologies to enhance and streamline ABM processes and reporting.

• Leverage Power Digital's nova ecosystem in relation to ABM measurement and reporting.

• Present ABM strategy and performance directly to clients, leading discovery discussions regarding account-based approaches.

• Mentor and train Strategy and ABM team members on platform proficiency and account-based methodologies.

• Manage the ABM measurement framework, including pipeline influenced/sourced, account engagement, and velocity through funnel stages.

⛳️ Requirements

• Essential: hands-on expertise with 6Sense, Demandbase, or similar ABM/intent data platforms — this is a critical requirement for the role, not optional.

• Over 7 years of experience in B2B marketing strategy or ABM, whether in-house or in an agency, with proven ownership of account-based programs from start to finish.

• Strategic understanding of essential B2B Martech tools such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.

• Profound knowledge of intent data, predictive scoring, and account tiering — and the ability to implement them across various channels.

• Comfortable and confident in presenting strategy to clients and leading discovery discussions.

• Strong project management abilities; capable of managing multiple client ABM programs simultaneously.

• Strategic awareness of clients' business metrics and pipeline mechanics, and understanding how ABM impacts them.

• Team-oriented and collaborative; able to lead cross-functional teams without direct authority.

• Agency experience is preferred but not mandatory.

🏝️ Benefits

• Competitive base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Flexible work environment options: full-remote, in-office, or hybrid.

• Monthly healthcare stipend of $50 to assist with healthcare or insurance expenses.

• National holidays plus 2 Mental Health Recharge Days each year.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in the company's DEI initiatives.