Director, Marketing Technology – Operations

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Develop and oversee the marketing technology ecosystem, which includes HubSpot, the CMS platform, upcoming CRM systems, marketing analytics tools (such as Google Analytics and Google Tag Manager), and various marketing software.

• Take charge of website operations, including content updates, design modifications, page creation, and ongoing site maintenance to facilitate marketing efforts and meet business requirements.

• Manage email operations and production within HubSpot, addressing deliverability issues and conducting technical troubleshooting.

• Supervise the tracking and analysis of email performance metrics, providing recommendations for testing strategies to enhance outcomes.

• Monitor website performance indicators such as traffic, engagement, conversion rates, page speed, and user experience, driving ongoing optimization efforts.

• Formulate and implement SEO and GEO/AEO strategies, which encompass site architecture optimization, technical SEO, content structuring, and keyword targeting to boost organic traffic and search visibility.

• Assist cross-functional stakeholders with technical enablement, training, and support during the rollout of new tools and processes.

• Create and refine workflows and processes to improve efficiency and productivity across marketing channels, ideally utilizing AI.

⛳️ Requirements

• A minimum of 10 years of experience in marketing operations, marketing technology, or digital marketing, demonstrating a history of increasing responsibilities.

• Proven experience in building and managing marketing technology stacks at scale.

• Expertise in marketing automation platforms (HubSpot preferred), CRM systems (e.g., Salesforce), and data analytics tools (e.g., Google Tag Manager).

• Familiarity with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4).

• Comprehensive understanding of SEO principles, site architecture, and organic search optimization techniques.

• Strong analytical capabilities with the ability to interpret marketing data for informed decision-making.

• Knowledge of marketing compliance and data privacy regulations.

• Excellent collaboration and communication skills, with the ability to convey technical concepts to non-technical audiences.

• Experience in consumer subscriptions, B2B SaaS, and technology firms is highly preferred.

• Marketing automation and project management certifications are a plus.

🏝️ Benefits

• Employer-sponsored medical, dental, and vision insurance.

• 401K retirement plan with employer matching.

• Stipend for home office equipment and a monthly technology allowance.

• Thirteen paid holidays each calendar year.

• Flexible personal time off policy.

• Annual employee bonus based on company and individual performance.

• Annual company-wide offsite event.