Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Scale the function: Take ownership of the marketing department from start to finish, encompassing overall strategy, budget distribution, P&L oversight, team structure, and commercial outcomes.

• Define the category: Develop and implement the go-to-market narrative for a category-defining AI platform targeting the world's largest enterprises.

• Drive pipeline growth: Design demand generation and pipeline strategies for high-ACV enterprise deals—your primary focus will be on qualified pipeline and revenue impact, rather than superficial metrics.

• Sharpen the positioning: Lead corporate messaging, positioning, and branding across all channels, working closely with the CEO and CRO to continuously enhance how we convey the Sequen story.

• Build the content engine: Create a strong thought leadership and content production system, generating impactful customer proof points, in-depth case studies, and executive-level materials that advance seven- and eight-figure deals.

• Deploy field marketing: Design and manage field and event marketing campaigns, including exclusive executive dinners, industry conferences, and account-based initiatives aimed at Fortune 500 clients.

• Develop ABM playbooks: Formulate a high-touch Account-Based Marketing (ABM) strategy in tight collaboration with Sales, concentrating on our named-account universe of enterprise retailers, marketplaces, and travel firms.

• Construct marketing operations: Establish Sequen's marketing operations, including attribution models and reporting frameworks from the ground up to facilitate data-driven decision-making.

• Build and lead the team: Recruit, oversee, and grow a high-performing, agile marketing team as the company expands.

• Drive company strategy: Act as a key member of the leadership team, actively participating in broader company strategy and planning beyond conventional marketing roles.

⛳️ Requirements

• Proven leadership: Bring over 8 years of B2B marketing experience, including 4 or more years leading marketing initiatives in a high-growth enterprise software or artificial intelligence firm.

• Hypergrowth experience: Have a successful history of building and scaling marketing functions from early stages through rapid market growth—preferably in Series A to Series C settings.

• Enterprise sales fluency: Comprehend complex enterprise sales processes that involve lengthy cycles, multi-stakeholder purchasing committees, and high ACVs, knowing precisely how marketing can expedite these processes.

• Financial rigor: Have directly managed a marketing P&L and can communicate effectively about capital allocation, Customer Acquisition Cost (CAC), pipeline contribution, and overall ROI.

• Elite storytelling: Be recognized as a world-class storyteller who can seamlessly translate intricate technical capabilities into clear, compelling business value for C-suite executives.

• Technical credibility: Possess extensive experience in marketing highly technical products to technical leaders—CTOs, CIOs, VPs of Engineering, and machine learning experts—and understand how to gain credibility with builders.

• ABM expertise: Excel in executing high-yield, account-based marketing campaigns directed at Fortune 500 enterprises.

• Player-coach mindset: Function comfortably in a dual role as a player-coach, equally adept at formulating high-level boardroom strategies and drafting initial content for key landing pages.

• Extreme ownership: Take full responsibility for your work, navigating uncertainty with agility and proactively addressing challenges to achieve results.

• Startup DNA: Flourish in fast-paced, rapidly changing environments, ideally with a proven track record of establishing successful marketing programs from the ground up.

• Academic foundations: Hold a Bachelor’s degree in Marketing, Business, or possess equivalent professional experience.

🏝️ Benefits

• High-impact influence: A high-visibility, executive leadership position that directly shapes the commercial trajectory of a category-defining AI organization.

• Pioneering narrative: A unique opportunity to define and expand the industry category narrative for frontier ranking intelligence.

• Executive partnership: Direct collaboration and partnership with the founding team, with a dedicated seat at the executive table.

• Uncapped reward: Highly competitive base salary, performance metrics, and significant, early-stage executive equity.