
Director, Marketing
Posted Jul 29

Posted Jul 29
This is a fully remote position, open to applicants in Pennsylvania.
• Oversees and guides the strategy for designated Geisinger institutes and platforms in accordance with their respective business development objectives.
• Develops regional strategies utilizing geo-targeted data to bolster local platform business initiatives.
• Establishes a framework that aligns with business development strategies aimed at enhancing the Geisinger brand, engaging patients, increasing market share, and accomplishing business objectives.
• Crafts proactive marketing strategies, plans, and initiatives designed to attract and retain customers (patients and members) for Geisinger.
• Facilitates the implementation of strategic plans, ensuring projects are completed successfully within set budgets and timelines.
• Stays informed about the regional competitive landscape, clinical innovations, technological advancements, and industry trends.
• Observes potential issues that could adversely impact Geisinger’s brand or services within the region.
• Bachelor's Degree - (Required)
• At least 7 years of experience in Marketing - (Required)
• We provide healthcare benefits for both full-time and part-time positions from day one, including vision, dental, and benefits for domestic partners.
• We promote an environment of collaboration, cooperation, and collegiality.
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