Director, Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead the integrated marketing strategy for designated programs, products, platforms, and services, overseeing everything from audience identification to launch, optimization, and reporting.

• Convert internal and external business goals into quantifiable marketing plans that enhance the Association’s brand.

• Track campaign performance, audience behavior, category trends, and internal priorities; formulate recommendations and testable pilot programs.

• Manage all aspects of project management, including scope, timelines, dependencies, stakeholder input, approvals, and delivery.

• Create and oversee creative briefs, specify requirements and timelines, direct agency and vendor activities, review creative outputs, and analyze performance data.

• Influence channel partners to execute cohesive, sequenced campaigns, even without direct authority.

• Write and refine copy, address minor graphic design tasks, and generate reports as necessary.

• Mentor, coach, and develop direct reports through goal-setting, delegation, feedback, performance evaluations, and growth opportunities.

• Convert scientific, clinical, and technical material into precise, audience-tailored communications.

• Cultivate relationships with senior leaders, subject matter experts, field staff, and external collaborators.

• Present recommendations to executive audiences and secure their alignment.

• Define and report key performance indicators (KPIs); utilize performance data to refine current and future strategies.

• Enhance team planning processes, tools, and templates.

• Promote diversity, equity, inclusion, and health equity objectives.

• Manage organizational resources and undertake additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree or equivalent experience in marketing, communications, or a related discipline.

• Over 7 years of progressive experience in marketing and communications.

• Proven track record of owning integrated marketing strategies for a program, product, platform, or service.

• Experience in healthcare, medical, or scientific marketing is highly preferred.

• Familiarity with peer-reviewed research, clinical trials, registries, clinical guidelines, pharmaceuticals, or other scientific content.

• Background in marketing to professional audiences and/or experience in launching, expanding, or repositioning programs, products, or services.

• Experience in a large, highly matrixed organization.

• Supervisory experience managing staff, interns, or agency teams, including goal setting, feedback, and development.

• Agency experience is highly valued, particularly in strategy briefs, creative direction, and accountability for scope, timelines, and outcomes.

• Capability to independently develop and implement marketing strategies with minimal guidance.

• Strong project management abilities across multiple concurrent initiatives.

• Outstanding writing and editing skills for diverse channels and audiences.

• Proficiency in interpreting and optimizing marketing performance data and KPI definitions.

• Ability to simplify complex scientific, clinical, and technical content for both professional and general audiences.

• Strong executive presence and capacity to influence stakeholders without direct authority.

• Dedication to ethics, integrity, collaboration, and mission-driven work.

🏝️ Benefits

• Bonus eligibility based on individual and organizational performance, up to 6%.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending accounts.

• Short-term disability insurance.

• Long-term disability insurance.

• Life insurance.

• Long-term care insurance.

• Tuition reimbursement.

• Generous Paid Time Off.

• 12 annual holidays.

• Paid Family Leave.

• Annual Cultural & Heritage Day.

• Volunteer Day.

• Gold standard 401(k) retirement plan.

• Annual School Visitation Day for full-time employees.

• Elder Care Facility Day for full-time employees.