Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of enterprise and mid-market clients.

• Lead a team of high-performing individuals.

• Implement innovative strategies for acquisition and retention through email, SMS, push notifications, loyalty programs, and other owned channels.

• Report directly to the Head of Lifecycle Marketing.

• Balance responsibilities in client leadership, people management, and strategic growth.

• Create scalable team processes, playbooks, and quality standards.

• Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies.

• Offer strategic insights across major CRM and automation platforms.

• Collaborate with cross-functional teams to enhance integrated customer experiences.

⛳️ Requirements

• A minimum of 6 years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing.

• Proven experience in leading and mentoring cross-functional team members or direct reports.

• Demonstrated success in developing enterprise lifecycle marketing strategies that enhance customer engagement, retention, loyalty, and revenue growth.

• In-depth knowledge of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.

• Experience acting as a client advisor and delivering strategic recommendations to senior stakeholders.

• Strong leadership capabilities with a record of successfully coaching teams, managing performance, and nurturing future leaders.

• Experience in supporting business development initiatives, including audits, proposals, and strategic sales presentations.

• Strong analytical skills with the ability to convert complex performance data into actionable business strategies.

• Familiarity with web analytics (GA4, etc.) and measurement frameworks that link lifecycle performance to business results.

• Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.

• Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar solutions.

• A passion for innovation, AI, and the ongoing evolution of lifecycle marketing best practices.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• Work from anywhere options*.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits and more!