Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a group of clients while ensuring that account team recommendations align with client objectives.

• Cultivate and sustain relationships with senior client stakeholders.

• Collaborate with internal leadership to manage escalations and resolve issues effectively.

• Identify high-value opportunities to engage, connect, and meet with key client stakeholders.

• Oversee the onboarding, offboarding, and transitions of client accounts.

• Ensure the accurate and efficient execution of Email & SMS operations requirements, including tracking and deliverability.

• Work alongside other agency teams to offer top-tier client guidance.

• Provide constructive feedback, coaching, and evaluations for team members.

• Conduct weekly one-on-one meetings to support team members in achieving their goals and completing tasks.

• Manage client relationships, product delivery, team development, and career progression.

• Collaborate with Pod Leaders and Directors to meet financial targets and oversee staffing, allocations, and client margins.

• Stay informed on industry, consumer, platform, and vertical trends.

• Implement innovative tactics and technologies to enhance campaign effectiveness.

• Develop thought leadership initiatives for the channel and the Email & SMS team.

• Create client education strategies focused on advanced Email & SMS techniques.

• Apply insights from market developments, emerging trends, and industry best practices to client strategies.

• Oversee the integration and optimization of Email, SMS, in-app, push, and various lifecycle marketing channels.

• Enhance customer engagement, loyalty, and lifetime value through comprehensive, data-driven strategies.

⛳️ Requirements

• 10+ years of experience in Email & SMS Marketing roles.

• Proven history of executing successful marketing campaigns.

• 3–4 years of experience in a management position.

• Proficiency in at least one Email Service Provider (ESP), one SMS Provider (SMP), and overlay/real-time content/onsite messaging vendors.

• Experience with Klaviyo, Braze, Iterable, or SFMC is advantageous.

• Demonstrated ability to analyze data and utilize analytics tools to inform marketing decisions.

• Advanced computer skills, including proficiency in Google Suite, Microsoft Excel, and PowerPoint.

• Capability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.

• Exceptional communication and interpersonal abilities.

• Ability to collaborate effectively with both external and internal teams.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible spending accounts.

• Retirement plan with 100% match up to 4% of contributions.

• Fringe benefits.

• Forma program.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving initiative.

• Equity options.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave.

• On-demand learning opportunities.

• Mentorship program available.

• Access to leadership and management development programs and resources.