Director, Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead the national strategy for physician lead generation, utilizing digital platforms, email campaigns, content syndication, paid media, event recruitment, referral programs, partnerships, and outbound initiatives.

• Construct and oversee a scalable lead-generation ecosystem that yields high-quality physician prospects.

• Manage the planning, execution, optimization, and performance tracking of campaigns across all channels.

• Enhance website content, landing pages, SEO, and marketing automation workflows in collaboration with internal teams.

• Identify target physician segments, create predictive models, and set scoring and qualification standards.

• Direct thought-leadership content and messaging aimed at physician audiences.

• Streamline lead management, tracking, follow-up processes, and integration into recruitment systems.

• Analyze campaign performance, budget usage, and ROI; generate insights and dashboards for executive review.

• Work alongside internal stakeholders to ensure alignment and expedite funnel advancement.

• Guarantee that physician-facing marketing adheres to regulatory standards.

• Report directly to the Vice President of Physician Marketing.

• Collaborate with teams in Physician Development, Business Development, Product Growth, Analytics, Brand, and Executive Leadership.

⛳️ Requirements

• Bachelor's degree or equivalent qualification.

• A minimum of seven (7) years of experience in marketing, growth, or demand generation.

• Proficiency in managing digital marketing channels (Meta, Google, etc.).

• Demonstrated success in developing and scaling B2B or physician-focused lead-generation initiatives.

• Experience in managing and nurturing teams.

• Knowledge across digital marketing channels, CRM/automation platforms, analytics, and funnel optimization.

• Strong strategic thinking abilities coupled with hands-on execution skills.

• Excellent executive-level communication skills.

• Capable of managing key performance indicators (KPIs).

• MBA or advanced degree is preferred.

• Experience in marketing to physicians is preferred.

• Familiarity with Salesforce CRM is preferred.

• Understanding of healthcare industry trends and physician engagement is preferred.

🏝️ Benefits

• Performance-based incentives.

• Health insurance.

• Dental insurance.

• Vision insurance.

• Retirement plans.

• Ongoing training and leadership development programs.

• Medical/prescription drug coverage.

• Flexible Spending Account.

• Health Savings Account.

• Dependent Care Flexible Spending Account.

• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment.

• Disability Income Protection Plan.

• Employee Assistance Program.

• 401(k) retirement program.

• Vacation.

• Paid Holidays and Personal time.

• Paid Sick and Family and Medical Leave time as mandated by law.