Director, KOLS & Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the annual strategic blueprint for Henry Schein Dental events, trade shows, conventions, and regional initiatives.

• Assess and optimize the annual events calendar based on company priorities, sales objectives, and market prospects.

• Create innovative event concepts, educational initiatives, and customer engagement experiences.

• Forge partnerships with associations, industry organizations, and supplier partners.

• Spearhead collaboration with sales, marketing, education, finance, and business leadership teams.

• Oversee the planning, logistics, and execution of national, regional, and supplier partner events.

• Manage marketing campaigns before, during, and after events.

• Supervise booth experiences, digital signage, presentations, lead generation, attendee engagement, and event activities.

• Ensure consistent representation of the brand and adherence to corporate brand standards.

• Direct attendee communications through email, social media, texting campaigns, websites, landing pages, and promotional materials.

• Oversee the strategy, registration, and educational programming support for continuing education events.

• Assist regional event teams by providing templates, tools, and scalable resources.

• Lead and manage Henry Schein Dental’s Key Opinion Leader program.

• Cultivate relationships with KOLs, clinical champions, speakers, and industry influencers.

• Oversee the recruitment, contracting, utilization, and review processes for KOLs.

• Develop speaker relationships that align with business and educational goals.

• Create and manage event budgets, forecasts, and financial reporting.

• Monitor and report on event metrics, ROI, lead-generation effectiveness, and marketing KPIs.

• Establish sales attribution models, tracking parameters, and reporting processes.

• Enhance processes, operational efficiency, and data governance.

• Negotiate contracts with venues, vendors, agencies, suppliers, and external partners.

• Manage vendor relationships and streamline supplier partnerships.

• Develop contingency plans and address operational risks.

• Lead, coach, mentor, and develop the events and marketing team.

• Provide training to the sales team regarding onsite event processes, lead generation, and event tools.

• Lead and develop virtual and cross-functional teams across various business units.

⛳️ Requirements

• Extensive experience in managing large-scale trade shows, conventions, and corporate events.

• Proven expertise in developing and executing integrated event marketing strategies.

• Strong grasp of marketing KPIs, lead generation, ROI measurement, and campaign analytics.

• Experience in managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships within healthcare, dental, or related fields.

• Demonstrated success in negotiating contracts and managing external vendor relationships.

• Background in a direct selling environment and support for national sales organizations.

• Excellent project management and organizational skills with the ability to juggle multiple priorities simultaneously.

• Typically, 12 or more years of progressively responsible and complex professional experience.

• A minimum of 5 years of management experience.

• Exceptional management, leadership, verbal and written communication, presentation, public speaking, decision-making, analysis, problem-solving, planning, organizational, negotiation, relationship management, strategic planning, and technical/business skills.

• Ability to comprehend and act on financial information and external trends.

• Capability to lead and develop virtual teams.

🏝️ Benefits

• Bonus based on achieving the plan.

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• PTO or sick leave as applicable.

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Volunteer Opportunities.