Director, Integrated Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive converged TV media strategies for prominent agency clients with budgets ranging from $10 to over $30 million.

• Supervise integrated planning that encompasses linear TV, CTV, online video (OLV/YouTube), audio, print, out-of-home (OOH), social media, and search as required.

• Plan and oversee primarily national campaigns, while also engaging in local campaign planning when necessary.

• Emphasize brand and performance KPIs, which include reach, frequency, efficiency, response, orders, and revenue.

• Leverage proprietary, first-party, and third-party data to effectively target audiences and reduce duplicated reach.

• Examine response data, audience insights, and attribution results to enhance ongoing campaigns and guide recommendations.

• Cultivate strong client relationships and provide strategic media investment advice to stakeholders.

• Present integrated media plans, campaign outcomes, insights, and actionable recommendations.

• Create and propose innovative media concepts to strengthen client relationships and expand media presence.

• Articulate objectives, strategies, viewpoints, and data-driven narratives.

• Coach, mentor, and assist planning team members and partners across departments.

• Utilize and contribute to proprietary agency tools, technology platforms, and attribution models.

• Apply expertise in DSPs, ACR data, data clean rooms, upfront and scatter markets, PG, and PMP deals.

• Prepare and deliver media strategy pitches for acquiring new business.

• Quickly familiarize oneself with new business categories and competitive landscapes.

• Use data-driven storytelling to convey strategic narratives.

⛳️ Requirements

• Over 10 years of experience in agency media planning, specifically with national accounts.

• Proficient in linear TV, CTV, and performance-focused media.

• Specialized knowledge in converged TV planning.

• Cross-channel planning experience is an advantage.

• Understanding of the rapid growth objectives of entrepreneurial agencies and clients.

• Proven experience in building teams and departments.

• Highly analytical and data-oriented, with a keen attention to detail.

• Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms.

• Exceptional written and verbal communication abilities.

• Experience utilizing data, attribution models, and proprietary or third-party tools to enhance campaign performance.

• Background in preparing and presenting media strategies for new business acquisition and existing client growth.

• Awareness of current trends and a readiness to take calculated risks.

• Strong leadership, coaching, and mentoring skills.

• Proactive, self-directed, and well-organized.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match and immediate eligibility.

• 4 to 6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12 to 18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Flexible First environment with work-from-home options.

• Investment in employees, technology, and tools.