Director, Healthcare Marketing – Business Development

This is a fully remote position, open to applicants in California.

📋 Description

• Take complete ownership of the P&L for the healthcare nutrition portfolio, responsible for revenue, margin, and overall growth performance.

• Formulate and implement a growth-oriented brand strategy aimed at enhancing awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs.

• Oversee product launches, optimize the portfolio, and manage product lifecycles with a focus on commercial viability and return on investment.

• Create and implement comprehensive multi-channel marketing initiatives spanning digital, educational, event-based, and content platforms.

• Collaborate with Sales, Commercial Operations, and Clinical teams to develop sales enablement tools, provider programs, and distributor initiatives.

• Utilize market research, competitive analysis, and provider feedback to guide strategy and enhance investment effectiveness.

• Manage marketing budgets and resource distribution to optimize impact, efficiency, and profitability.

• Build, lead, and mentor a high-performing, cross-functional team.

• Represent the company at industry conferences, provider events, and various forums.

• Identify and pursue growth opportunities, partnerships, and innovations to boost market share and enhance portfolio growth.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, Nutrition, or a related discipline.

• Over 10 years of senior marketing experience with brand leadership and P&L responsibility.

• Strong preference for experience in healthcare nutrition, medical devices, or pharmaceuticals.

• Demonstrated success in scaling brands, driving revenue growth, and achieving commercial outcomes.

• Thorough understanding of healthcare provider ecosystems, distributor channels, GPOs, and clinical adoption dynamics.

• Highly analytical and data-oriented, capable of converting insights into actionable strategies and ROI.

• Entrepreneurial and hands-on leadership style suited for fast-paced, evolving organizations.

• Excellent communication and collaboration abilities, with a talent for influencing cross-functional teams and external partners.

• Availability Monday through Friday, with occasional weekend work as required.

• Flexibility to work from 8:00 AM to 5:00 PM.

• Willingness to travel approximately 15% to 20% of the time.

🏝️ Benefits

• Bonus

• Health Insurance

• Dental Insurance

• Life Insurance

• Long Term Disability

• Sec. 125

• 401(k) plan

• Opportunities for advancement

• Flexible work-life balance

• Remote work

• Participation in company travel/events