Director, Growth Marketing

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Drive revenue growth.

• Collaborate with Product Marketing to create and implement integrated growth marketing strategies that generate qualified leads, a qualified pipeline, and revenue across various business lines.

• Assess marketing investments based on business impact, return on investment (ROI), and corporate revenue objectives.

• Develop annual and quarterly marketing plans in partnership with Sales, ensuring alignment of marketing initiatives with sales objectives and revenue goals.

• Enhance lead quality and improve lead progression throughout the sales funnel.

• Minimize lead leakage by optimizing processes from Marketing Qualified Leads (MQL) to Closed Won.

• Collaborate with Sales to boost conversion rates, pipeline velocity, and overall revenue performance.

• Oversee strategy and execution across various channels, including Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, trade shows and events, landing page/website optimization, and conversion rate optimization (CRO).

• Utilize AI for workflow automation, enhanced productivity, and effective demand generation.

• Own the paid search strategy, execution, and optimization efforts.

• Continuously enhance Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), conversion rates, pipeline, and revenue.

• Mentor and develop a high-performing growth marketing team.

• Present performance metrics, insights, and recommendations to executive leadership.

• Cultivate a culture of testing, experimentation, and ongoing improvement.

⛳️ Requirements

• 12-15 years of experience in B2B demand generation or growth marketing.

• Proven track record in developing and executing integrated marketing programs that yield measurable pipeline and revenue results.

• Extensive hands-on experience managing SEM/PPC campaigns across Google, Bing, Meta, and LinkedIn.

• Experience handling multi-million dollar paid media budgets with a strong emphasis on ROAS and CPA.

• Familiarity with executing and assessing international, multi-language marketing campaigns.

• Strong analytical capabilities with experience utilizing marketing data for performance optimization.

• Demonstrated success in collaborating with Sales to enhance pipeline generation and lead conversion rates.

• Proven experience leading high-performing marketing teams and implementing cross-functional business processes.

• Ability to balance strategic planning with practical execution.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

🏝️ Benefits

• Comprehensive benefits package, including medical, dental, vision, mental health support, a 401(k) with company match, and paid time off.