Director, Growth & Commercial Marketing – Beverage Division

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the comprehensive growth marketing strategy across retail, Amazon, and DTC channels, with responsibility for revenue, sales growth, retail velocity, and customer acquisition results.

• Collaborate with Sales leadership to pinpoint opportunities for channel expansion, formulate retailer growth plans, analyze performance trends, and prioritize growth investments.

• Create channel-specific acquisition and commercialization strategies that drive incremental sales, foster repeat purchases, ensure profitable customer growth, and enhance retail sell-through.

• Establish performance plans aligned with growth targets and financial KPIs.

• Direct the paid media strategy and execution across platforms such as Meta, Google, YouTube, Programmatic, Amazon Ads, affiliate marketing, and retail media networks.

• Oversee media budget allocation and optimize campaigns for metrics including ROAS, CAC, MER, conversion rates, customer lifetime value, and ROI.

• Formulate audience acquisition, segmentation, retargeting, and expansion strategies.

• Lead retailer media, shopper marketing, and retail activation strategies in collaboration with cross-functional and retailer partners.

• Manage growth on the Amazon marketplace, focusing on paid search, DSP, PDP optimization, A+ content, ratings and reviews, promotions, Subscribe & Save, attribution, search visibility, and conversion optimization.

• Act as the interim owner of consumer insights and marketing analytics.

• Analyze household penetration, repeat purchases, customer lifetime value, pricing elasticity, promotional effectiveness, and market trends.

• Identify whitespace opportunities for innovation, portfolio expansion, and new product development.

• Develop dashboards, attribution frameworks, and executive reporting that connects media investments to sales outcomes and business KPIs.

• Monitor leading indicators and provide performance reporting, quarterly business reviews, and strategic recommendations.

• Own testing and optimization across creative elements, messaging, offers, landing pages, audiences, conversion funnels, DTC experiences, and Amazon storefronts.

• Identify, test, and scale high-performing growth levers through experimentation and conversion rate optimization.

• Collaborate with creative, content, influencer, e-commerce, sales, brand, and innovation teams.

• Manage agencies, platform partners, and external vendors while being accountable for results.

• Establish repeatable processes for campaign planning, reporting, optimization, and testing.

• Mentor team members and promote the establishment of a high-performance growth culture.

• Fulfill additional duties as assigned.

⛳️ Requirements

• 7–12+ years of experience in growth marketing, performance marketing, customer acquisition, or leadership roles in digital media.

• Proven history of managing and optimizing monthly media budgets exceeding $1M across various digital channels.

• Extensive expertise in Meta Ads, Google Ads, Amazon Ads, attribution platforms, and conversion analytics.

• Strong experience within e-commerce, DTC, Amazon, and/or CPG retail media ecosystems.

• Demonstrated success in enhancing ROAS, CAC, conversion rates, customer acquisition scalability, and revenue growth.

• In-depth understanding of attribution, MMM, incrementality testing, and performance measurement methodologies.

• Experience with tools such as GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, Northbeam, Looker/Tableau, or similar platforms.

• Highly analytical with strong financial acumen and adeptness at managing growth against business objectives.

• Exceptional skills in cross-functional communication and stakeholder management.

• A hands-on operator with a startup mentality and a proactive approach.

• High school diploma required.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field preferred.

• Preferred experience in CPG, beverage, wellness, nutrition, or consumer packaged goods.

• Preferred experience in launching or scaling emerging brands across retail and e-commerce channels.

• Familiarity with retail sales platforms such as Circana, Nielsen, Stackline, Helium 10, Pacvue, or similar is preferred.

• Experience with influencer content and creator-led performance media is preferred.

• Understanding of omni-channel attribution and retail sales lift measurement is preferred.

🏝️ Benefits

• Up to a 20% discretionary annual bonus based on assigned KPIs and goals.

• Health insurance.

• Dental insurance.

• Vision insurance.

• Critical illness insurance.

• Accident insurance.

• Voluntary life insurance.

• Other elective insurance options.

• Company-paid short-term disability.

• Company-paid long-term disability.

• Company-paid employee life insurance policy.

• 401(k) plan available after 90 days of employment.

• Company 401(k) match.

• Monthly accrued Paid Time Off.

• Holidays approved by leadership.