Director, Global Strategic Marketing

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Take ownership of creating and implementing global marketing strategies and annual plans for the Chromatography portfolio.

• Convert business objectives into multi-channel demand generation initiatives that enhance pipeline growth, customer acquisition, and revenue.

• Define and refine market positioning, segmentation, and value propositions to reinforce Repligen’s leadership in biologics production.

• Advocate for the incorporation of AI throughout marketing workflows.

• Utilize AI tools to greatly enhance content production speed, personalization, and campaign effectiveness while ensuring scientific precision.

• Conduct comprehensive analyses of market trends, customer requirements, competitive dynamics, and the total addressable market.

• Plan and implement integrated, multi-channel marketing campaigns across digital, technical, and field channels.

• Collaborate closely with Product Management, Commercial, Applications, and Marketing teams to ensure alignment on strategy, execution, and performance.

• Manage marketing KPIs and budget, ensuring strong ROI and alignment with business goals.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field; an MBA or advanced scientific degree is preferred.

• Over 10 years of marketing experience in life sciences, bioprocessing, or related sectors.

• Strong preference for candidates with experience in chromatography or downstream bioprocessing.

• Proven success in global product commercialization and the development of integrated marketing strategies.

• In-depth expertise in segmentation, positioning, value proposition development, and go-to-market strategies within technical markets.

• Demonstrated ability to leverage AI and digital tools to enhance marketing productivity and performance.

• Strong leadership skills and experience in talent development, with an ability to influence others without direct authority.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Retirement benefits

• Flexible spending accounts

• Paid time off

• Variable cash programs (bonus or commission)

• Equity opportunities