Director, Franchise Performance – Core Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct, mentor, and cultivate the skills of Area Managers and the HERO team to enhance hotel performance, strengthen relationships with franchisees, and ensure consistent service across the Core portfolio.

• Set priorities, expectations, and methodologies that align with Core Performance objectives.

• Offer performance evaluations and developmental assistance to direct reports.

• Guarantee that the HERO Manager effectively guides and deploys the HERO team.

• Align team resources and workload with high-impact priorities for hotels and franchisees.

• Act as a senior escalation point for intricate hotel performance, franchisee support, and operational execution issues.

• Ensure Area Managers and HEROs provide effective operational assistance to hotel owners, operators, and property-level management teams.

• Assist teams in pinpointing hotel performance opportunities and connecting franchisees with necessary tools, programs, resources, and internal support.

• Keep track of hotel performance, owner engagement, guest satisfaction, operational execution, and trends in franchisee support.

• Coordinate hotel action plans, follow-up on operations, and address recurring challenges at the property level.

• Spearhead the execution of Core Performance operational initiatives, brand programs, service priorities, and critical business activations.

• Collaborate with Brand Operations and cross-functional teams to roll out, adopt, and execute new standards, programs, resources, and tools.

• Represent the perspectives of franchisees and field operations in planning and implementing operational initiatives.

• Ensure hotels receive the necessary support to activate Choice systems, applications, brand programs, performance tools, and operational resources.

• Lead field activation of commercial priorities that support hotel revenue, profitability, guest experience, and owner engagement.

• Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Reservation Services, Customer Care, ChoiceU, and other Centers of Excellence.

• Equip Area Managers and HEROs to implement commercial programs and resources effectively.

• Monitor engagement with commercial initiatives and enhance adoption, utilization, and follow-through.

• Translate enterprise and Core Performance priorities into actionable plans at the field level.

• Provide franchisee feedback, field insights, and operational perspectives to cross-functional partners.

• Participate as a member of the Senior Leadership Team in strategic planning, organizational priorities, performance discussions, and service-delivery enhancements.

⛳️ Requirements

• A minimum of 7 to 10 years of experience in hotel operations, franchise performance, owner relations, revenue, commercial operations, or hospitality leadership is preferred.

• Previous leadership experience managing people leaders or field-based teams is strongly preferred.

• Proven experience in leading teams, coaching performance, fostering accountability, and nurturing talent.

• Strong understanding of hotel operations, franchisee support, owner engagement, brand programs, and commercial performance drivers.

• Proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.

• Experience with Choice systems, brand programs, franchise performance tools, and hotel performance platforms is preferred.

• Excellent cross-functional influencing and relationship-building abilities.

• Strong analytical, organizational, problem-solving, and decision-making skills.

• Capability to translate strategy into clear execution plans and field-level activation.

• Exceptional written and verbal communication skills, including the ability to communicate with senior leaders, franchise owners, operators, and internal partners.

• Ability to manage multiple priorities, lead through change, and drive results in a complex matrixed environment.

• A Bachelor’s degree is preferred, or an equivalent combination of education and relevant work experience.

• This field-based leadership role requires regular interaction with direct reports, franchisees, hotel owners, operators, and internal business partners.

• Willingness to travel as business needs require.

• Ability to operate effectively within a matrixed environment and influence outcomes through direct leadership, dotted-line alignment, and cross-functional collaboration.

• Ability to embody Choice’s values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

🏝️ Benefits

• Competitive compensation and benefits package, including medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels globally.

• Annual bonus under Choice’s Management Incentive Plan (MIP).