Director – ECommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the E-Commerce P&L, which includes budgeting, forecasting, and accountability for revenue, margin, and operating expenses throughout the DTC channel.

• Develop and implement the long-term digital strategy and roadmap that aligns with company goals and market opportunities.

• Oversee the overall site taxonomy, navigation, and user experience to enhance product discoverability and facilitate a seamless path-to-purchase.

• Set and uphold best practices for online product lifecycle management, including SKU enrichment, categorization, and data integrity.

• Lead the development of site UX by collaborating with design, reviewing key customer journeys, and engaging in testing to ensure a smooth shopping experience.

• Manage the Conversion Rate Optimization (CRO) strategy, which encompasses goal setting, resource allocation, and supervision of the testing roadmap across all funnels.

• Propel advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to provide tailored experiences at scale.

• Leverage advanced analytics tools (GA4, Looker Studio) to pinpoint systemic friction points and define impactful improvements.

• Oversee the planning and flawless execution of seasonal launches, sitewide promotions, and significant product rollouts.

• Conduct QA/UAT to ensure the accuracy of product data, SEO tagging, and technical functionality on both desktop and mobile platforms.

• Collaborate with Creative, Product, Marketing, Finance, and Operations teams to align priorities and execute a coherent e-commerce roadmap.

⛳️ Requirements

• 8+ years of progressive leadership experience in E-Commerce, including a minimum of 3 years in a Director or Senior Manager role, ideally within a high-growth DTC brand.

• A proven history of managing P&L performance and successfully growing a multi-million dollar e-commerce business.

• Outstanding leadership abilities with experience in building, coaching, and managing high-performing teams.

• Expertise in digital shopping behavior, advanced funnel optimization, and the ability to interpret complex analytics to guide strategic investment decisions.

• Bonus Skills:

• Experience with implementing advanced personalization engines and testing platforms.

• Strong technical knowledge of e-commerce platforms, integrations, and digital optimization tools.

• Experience in leading large-scale digital transformations or platform migrations.

🏝️ Benefits

• Valued Contribution: You will own and scale a vital revenue channel that has a direct impact on company growth.

• Strategic Influence: You will help shape the long-term digital roadmap and customer experience strategy.

• Cross-Functional Impact: You will collaborate with leaders from Creative, Marketing, Finance, Product, and Operations.

• Purpose Driven Growth: You will contribute to building a sustainable brand that connects customers with products designed to last for generations.