Director, Earned and Owned Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead enterprise-level organic growth strategies across a diverse portfolio of brands, emphasizing local strategies and multi-location businesses.

• Supervise integrated Earned & Owned programs that encompass SEO, Content Marketing, and broader strategic initiatives.

• Report directly to the Senior Director of Earned & Owned Strategy.

• Serve as the executive strategic lead for key accounts, ensuring client success.

• Formulate integrated earned strategy plans that incorporate SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience.

• Provide strategic guidance to channel managers.

• Convert complex business objectives into actionable roadmaps that drive measurable performance outcomes.

• Manage strategic frameworks for AI Search readiness.

• Embed AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.

• Collaborate with clients, internal channel teams, and analytics teams to improve workflows and automate reporting.

• Lead cross-functional planning for key content activations.

• Offer executive-level oversight for campaign ideation, execution, and measurement.

• Pinpoint and seize new organic growth opportunities within search and local search ecosystems.

• Assist in business development efforts through executive-level presentations, thought leadership, strategic consulting, and expansion initiatives.

⛳️ Requirements

• At least 5 years of experience in leading Earned & Owned Media programs across SEO, Content, Local SEO, or related digital channels in an agency or brand-side organization.

• Experience in managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration.

• Proficient in Web Analytics and SEMRush or comparable SEO platforms.

• Demonstrated success in managing large-scale, enterprise-level search and content transformation projects.

• In-depth understanding of AI Search developments and trends in organic discoverability.

• Exceptional time management and project management skills.

• Ability to quickly identify, prioritize, and respond to situations effectively.

• Strong skills in cross-functional collaboration.

• Outstanding presentation and executive communication abilities.

• Confidence in advising senior client leadership.

• Must be eligible to work in the United States; this position does not qualify for immigration sponsorship.

🏝️ Benefits

• Remote-first work culture.

• Unlimited Paid Time Off (PTO).

• Extended holiday break during winter.

• Flexible work schedules.

• Options to work from anywhere.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance.

• Additional voluntary insurance options.

• Annual Class Pass credits.

• Annual performance bonus (not guaranteed; eligibility conditions apply).