Director, Digital Product

📋 Description

• Take ownership of the digital product vision and roadmap for CrowdStrike.com, converting business goals and buyer insights into a prioritized list of experience enhancements, personalization features, and conversion improvements.

• Oversee the Digital Product division, which includes product management, UX design, and search and AI discoverability functions.

• Establish and manage the experience architecture that guides how prospects and customers navigate CrowdStrike's digital platforms from initial awareness to trial and purchase.

• Develop and manage the journey orchestration strategy in collaboration with Marketing Technology, facilitating the shift from a static content site to a dynamic, personalized buying journey.

• Collaborate with Performance Marketing, Digital Intelligence, and Engineering to ensure the digital product roadmap is data-driven, technically feasible, and aligned with pipeline results.

• Implement product management practices across the digital organization, including intake governance, roadmap prioritization, sprint scheduling, and stakeholder alignment.

• Spearhead the creation of Falcon Guide, CrowdStrike's AI-enabled digital advisor, from initial concept to phased execution.

⛳️ Requirements

• Over 10 years of experience in digital product management, with a proven history of managing complex digital experiences at scale.

• Demonstrated success in developing AI-driven or personalization-focused digital experience systems.

• In-depth knowledge of the buying journey and the experience design principles that expedite it.

• Experience leading cross-functional product teams, including product managers, UX designers, and technical SEO or discoverability specialists.

• Strong understanding of the technical architecture that supports modern web experience delivery, including headless CMS, personalization engines, journey orchestration platforms, and analytics infrastructure.

• Excellent communication skills, with the ability to convey complex product strategies into clear business outcomes for senior leadership.

• Bonus Points: Experience with Adobe Experience Cloud, including AEM, Target, CJA, or AJO.

• Background in cybersecurity, enterprise SaaS, or other complex B2B buying environments.

• Experience in building or scaling a Product-Led Growth (PLG) or trial-to-paid digital motion.

• Familiarity with AEO, GEO, or LLM-driven search optimization as a product discipline.

🏝️ Benefits

• Market leader in compensation and equity awards.

• Comprehensive physical and mental wellness programs.

• Competitive vacation and holiday offerings for relaxation.

• Paid parental and adoption leave.

• Professional development opportunities available for all employees, regardless of level or role.

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to foster connections.

• A vibrant office culture with world-class amenities.

• Great Place to Work Certified™ globally.