Director, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategic planning, execution, and monitoring of paid digital channels to achieve performance in strict accordance with budgetary and growth objectives.

• Track performance on a weekly and monthly basis, proactively adjusting strategies to enhance target KPIs.

• Collaborate with internal teams such as Creative, Analytics, MarTech, and Growth Product to optimize all facets of your managed channels.

• Manage and enhance relationships with external client partners.

• Conduct comprehensive analyses on channel performance and swiftly implement actionable insights.

• Foster innovation by designing and executing thorough tests, presenting findings, and making strategic recommendations for new processes and tactics.

• Act as the internal authority on digital channels, remaining informed about industry trends, competitive dynamics, emerging technologies, beta programs, and best practices.

⛳️ Requirements

• Proven track record in-house at a high-growth, direct response B2C startup (experience in Fintech or Insurtech is preferred).

• Extensive knowledge of the digital landscape, particularly in Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.

• Capability to work independently, learn quickly, and prioritize effectively in a fast-paced startup environment.

• At least 8 years of experience in direct response marketing, including a minimum of 5 years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.

• Advanced proficiency in MS Excel and the ability to utilize business intelligence tools (e.g., Tableau) to extract insights.

• A passion for both high-level strategic development and the detailed work of hands-on optimization.

• Experience collaborating with AdTech and Data teams to prioritize platform requirements and measurement needs.

• A systematic approach to testing, iterating, and scaling based on data-driven insights.

🏝️ Benefits

• Health insurance

• 401(k) plan

• Paid time off

• Remote work options

• Professional development opportunities