Director, Digital Activation, Strategy and Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a crucial functional area within Global Growth Marketing.

• Act as the strategic measurement lead for the Global Growth Marketing team.

• Create, standardize, and enhance cross-functional performance frameworks.

• Monitor, analyze, and optimize full-funnel account progression metrics.

• Develop and enhance executive performance dashboards utilizing GA4, CRM platforms, and internal BI tools.

• Identify growth obstacles and conversion drop-offs across various channels.

• Manage OutSystems' visibility on AI answer engines including ChatGPT, Perplexity, Gemini, and Claude.

• Oversee prompt optimization, content discovery, and brand authority strategies.

• Direct enterprise organic search strategy, ensure technical site architecture health, and manage keyword taxonomy.

• Supervise in-house search specialists, external AEO strategists, and agency partners.

• Promote the use of search intelligence platforms such as Ahrefs, BrightEdge, Profound, and Google Search Console.

• Manage content syndication strategy, vendor selection, budget allocation, and ROI.

• Standardize lead validation, target account match rates, and automated ingestion workflows.

• Establish global lifecycle email governance protocols.

• Build and mentor a high-performing DASO team.

• Provide oversight on portfolio, budget governance, and allocation direction across performance media channels.

• Collaborate with channel leads and global agency networks to align acquisition strategies with company revenue targets.

⛳️ Requirements

• 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.

• Demonstrated analytics leadership for growth teams.

• Extensive expertise in GA4, CRM/BI platforms, and account-based funnel metrics.

• Proficient in modern enterprise SEO.

• Proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery.

• Experience in managing programmatic content syndication platforms.

• Proven experience managing third-party vendor relationships and database governance.

• Ability to lead specialized teams and external agency partners.

• Capability to distill complex performance data into clear growth narratives for senior executives and cross-functional partners.

🏝️ Benefits

• Professional Development Fund.

• Internal Mobility Program.

• Structured professional development programs.

• Real growth opportunities and vertical/lateral career progression.

• Access to industry experts and mentors.

• Inclusive, diverse culture.

• Equal opportunity employment.