Director, Design

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Define the visual identity of the United Football League and its eight teams.

• Establish and continuously refine the visual guiding principles for the UFL and all eight teams.

• Oversee creative direction across marketing, digital and social media, partnerships, retail, communications, events, and fan engagement.

• Manage league and team campaigns, advertising, sponsorship, co-branded initiatives, merchandise and retail, gameday graphics, presentations, environmental graphics, and experiential design.

• Lead the UFL's external creative agency as an integrated extension of the internal team.

• Develop and safeguard scalable brand systems, encompassing standards, guidelines, templates, toolkits, and other resources.

• Ensure consistency and quality across league and team creative efforts while maintaining distinct team identities.

• Collaborate with Marketing, Social Media, Video Production, Content, Communications, Consumer Products, and Partnerships.

• Craft clear creative briefs that outline objectives, target audiences, messages, and desired outcomes.

• Deliver specific and actionable creative feedback.

• Prioritize projects, oversee budgets and resources, and coordinate multiple initiatives and deadlines.

• Enhance creative workflows and processes.

• Stay updated on trends within sports, entertainment, fashion, technology, and design.

• Assess emerging AI-driven creative tools and workflows.

• Report directly to the SVP, Creative & Content.

⛳️ Requirements

• 8–10+ years of experience in brand, design, creative agency, sports, entertainment, or consumer marketing sectors.

• Proven experience in leading creative agencies and multidisciplinary creative teams.

• An exceptional portfolio that highlights brand identity systems, integrated marketing campaigns, and high-level creative direction.

• Demonstrated ability in building scalable brand systems, creative processes, and brand governance.

• Proficiency in Adobe Creative Suite, Figma, and contemporary design workflows.

• Strong understanding of typography, layout, motion, production, and visual storytelling.

• Experience in translating business and marketing objectives into engaging creative concepts and visual systems.

• Outstanding creative judgment.

• Capability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.

• Strong executive presence and communication skills.

• Curiosity and a demonstrated interest in emerging AI-driven creative tools and workflows.

• Collaborative, solutions-focused leadership style.

• Flexible schedule that may include nights, weekends, and holidays.

• Ability to travel minimally out of market (<20% travel).

• Capability to sit at a desk and frequently bend, move, lift, and carry materials weighing up to 20 pounds.

• Ability to routinely perform light lifting of objects up to 10 pounds.

🏝️ Benefits

• Annual incentive and/or comprehensive benefits package.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance coverage.

• 401(k) retirement plan.

• Unlimited paid time off (PTO).

• Discretionary bonus opportunities.

• Flexible working schedule.