Director, Demand Partnerships

This is a fully remote position, open to applicants in New York.

📋 Description

• Proactively identify and establish new demand relationships with DSPs and independent trading desks across North America and key global markets.

• Develop and maintain a structured pipeline of potential demand partners, efficiently progressing opportunities from initial outreach to contract execution and first campaign launch.

• Oversee all facets of commercial negotiations, including deal structuring, pricing strategies, and contractual terms, in close collaboration with legal and finance teams.

• Represent COOL at industry conferences, trade events, and client engagements as a credible and influential voice in programmatic advertising.

• Take ownership of and achieve a net-new demand revenue target on both a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.

• Create and implement go-to-market strategies that align COOL's inventory offerings with the specific buying priorities and performance goals of prospective demand partners.

• Utilize proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to showcase measurable value and expedite partner adoption.

• Convert market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.

• Collaborate across teams, including yield, product, and ad operations, to ensure smooth onboarding and partner satisfaction after deal closure.

⛳️ Requirements

• 7+ years of experience in programmatic advertising, focusing on demand-side partnerships, business development, or sales.

• Proven success in building and closing commercial relationships with DSPs, ATDs, or agency trading desks.

• Profound understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP interactions.

• Strong commercial acumen with experience in deal structuring, pricing, and contract negotiations.

• Demonstrated capability to build and manage a structured sales pipeline with consistent conversion rates.

• Exceptional communication, presentation, and stakeholder management abilities.

• Comfortable representing a company in external settings, including trade shows, conferences, and client interactions.

🏝️ Benefits

• Health, Dental and Vision Insurance

• Annual Performance Bonus

• Paid Time Off

• Company Holidays

• Flexible work schedule

• 401k