Director, Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the NABU inbound demand generation strategy along with the quarterly and annual pipeline contribution targets.

• Establish MQL, SQL, and pipeline objectives by segment (Enterprise, Commercial, SMB) and by buying center; manage these metrics on a weekly basis.

• Collaborate with Sales and RevOps to define and continuously enhance lead scoring, routing, and adherence to SLAs.

• Lead ongoing demand generation initiatives across paid search, paid social, content syndication, display, programmatic advertising, third-party media, webinars, and content offers.

• Manage the performance of marketing-sourced and marketing-influenced pipeline across every digital channel, reallocating budget promptly based on CAC, ROAS, and downstream conversion metrics.

• Develop and implement lifecycle and nurture programs (email, in-product, retargeting) that transition prospects from awareness to sales readiness.

• Coordinate inbound execution with Channel Marketing for partner-attached demand and with Customer Marketing for cross-sell and upsell strategies.

• Oversee the demand generation technology stack in collaboration with Marketing Operations, including marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution.

• Create a single source of truth for funnel reporting; provide weekly pipeline pacing and monthly program performance reviews to NABU leadership.

• Foster a culture of experimentation — formulate clear hypotheses, size bets, conduct rapid assessments, and make decisive scale-or-kill choices.

• Manage and nurture a team of demand marketers; recruit additional talent as the function grows.

• Represent NABU Demand Generation in global marketing discussions and to North American sales leadership.

• Participate in the NABU Marketing Leadership Team, contributing to the overall marketing strategy and operational cadence for NABU.

⛳️ Requirements

• 10+ years of experience in B2B demand generation.

• Proven success in owning and achieving a multi-million-dollar pipeline target linked to revenue.

• Extensive knowledge of marketing automation tools (Marketo, HubSpot, or Pardot), CRM systems (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or similar).

• Strong understanding of funnel metrics, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).

• Demonstrated ability to credibly partner with Sales leadership and translate marketing activities into outcomes relevant to sellers.

• Exceptional communicator capable of transitioning between executive narratives and the detailed campaign-level information needed to coach a team.

• Bachelor's degree or equivalent professional experience.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Professional development opportunities.