Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of top-of-funnel demand generation with a strong emphasis on leads, MQLs, and pipeline development, particularly focused on new business while also considering expansion opportunities.

• Create and implement a demand generation strategy by continuously identifying gaps within the funnel and proposing, testing, and deploying effective solutions.

• Oversee paid campaigns in conjunction with our agency partners across current channels, while actively exploring and testing new ones, adapting strategies based on data insights.

• Plan and execute field marketing initiatives, including conferences and executive events, aimed at generating pipeline and accelerating ongoing deals.

• Develop and maintain lead and MQL forecasting models to ensure the team has a dependable, data-driven understanding of our status and the levers we can pull.

• Suggest new greenfield opportunities, including novel channels, and conduct pilot tests to confirm performance.

• Manage campaign operations including lead flow, routing logic, and data integrity throughout our marketing operations stack, collaborating closely with Sales and Business Operations.

⛳️ Requirements

• A minimum of 5 years of experience in demand generation within a B2B SaaS environment.

• Background in user or market research with a deep understanding of our Ideal Customer Profile (ICP) — you know who we are targeting, what they value, and how to effectively reach them.

• Proven success in generating leads, MQLs, and pipeline through a combination of paid programs, field marketing, and multi-channel campaigns.

• Capability to guide direction and outcomes for demand generation, balancing immediate execution with long-term strategic goals.

• Strong analytical skills with a tendency to use data for decision-making, building forecasts accurately, and translating funnel metrics into clear business insights.

• Experience managing paid campaigns through agency collaborations, ensuring partners are held accountable for performance.

• Practical knowledge of marketing automation and CRM tools, along with a solid grasp of data flow between these systems.

• A mindset geared towards experimentation; you approach demand generation with curiosity, iterate swiftly, and recognize that not every test will yield positive results.

• Naturally collaborative, with strong relationships across Marketing, Sales, and Business Operations.

• Comfortable in ambiguous situations, able to identify issues, devise a plan to address them, and take action without waiting for complete information.

🏝️ Benefits

• Health insurance with international coverage, including vision and dental, with 100% of the team member premium covered.

• Complimentary access to comprehensive mental health care, including unlimited virtual therapy sessions (with a human) and 24/7 access to resources.

• Life and Disability Insurance, with 100% of the team member premium covered.

• Flexible time off policy.

• Significant equity opportunities.

• Fully funded company retreats organized by Maze.

• New MacBook (laptop) provided at no cost by Maze.

• Paid Family Leave: 16 weeks for parents by birth or adoption.

• $500 per month allocated for dependent health insurance coverage.

• $1,500 remote work setup fund to help you create a productive workspace.

• Flexible work schedule allowing you to manage your own hours.

• Monthly Bonus.ly points awarded to recognize teamwork, dedication, and helpfulness among peers.

• Virtual social engagements held randomly throughout the year.

• Exciting SWAG items available.

• An open and transparent culture that includes virtual coffee chats, bi-weekly all-hands meetings, and more.