Director, Customer Advocacy

📋 Description

• Design and implement Tempo’s customer advocacy initiative, defining its structure, recruitment and recognition of advocates, and metrics for success.

• Manage the technology decisions essential for the program's operation.

• Establish objectives, evaluate outcomes, and regularly report progress to leadership.

• Collaborate with Customer Success to pinpoint customers who derive significant value from Tempo and are willing to share their experiences.

• Cultivate genuine relationships with these customers.

• Create a diverse group of advocates across various industries, company sizes, and use cases to ensure Sales has relevant and appropriate references to provide.

• Partner with customers to develop case studies, video narratives, and written endorsements that demonstrate Tempo's tangible benefits for real teams.

• Enhance the quantity and quality of Tempo’s reviews on platforms such as G2 and TrustRadius.

• Identify and prepare customer speakers for webinars, events, and other marketing initiatives.

• Ensure Sales has the necessary resources for ongoing deals, with the appropriate advocate matched to each opportunity automatically.

• Collaborate with Content, Demand Generation, Product Marketing, and Sales Enablement to ensure customer narratives are utilized throughout the organization.

• Incorporate the customer perspective into discussions across the company.

• Establish a community platform for Tempo advocates to engage with each other and with us over time.

⛳️ Requirements

• 5+ years of experience in customer marketing, advocacy, or customer success within a B2B SaaS environment.

• Proven experience in building a customer advocacy program.

• Background in making technology stack decisions for advocacy or customer marketing initiatives.

• A genuine interest in AI and its relevance to this role.

• A successful history of creating customer content and reference programs that Sales teams effectively utilize.

• Ability to foster trust with customers, treating them as partners rather than mere resources.

• Strong project management capabilities; adept at coordinating multiple tasks without oversight.

• Proficient with tools such as Salesforce, Gainsight, and peer review platforms (G2, TrustRadius).

• Excellent communication skills, whether drafting a case study, engaging with a customer, or presenting to leadership.

• Ability to link your activities to business outcomes rather than just activity metrics.

🏝️ Benefits

• Remote-first work culture.

• Unlimited vacation in most of our locations!

• Comprehensive benefits package including health, dental, vision, and savings plans.

• Additional perks such as training reimbursement, WFH reimbursement, and more.

• Diverse and dynamic teams engaging in challenging and exciting work.

• An opportunity to make a substantial impact on our business.

• A wide range of social activities (both in-person and virtual).

• Optional in-person meet-ups and opportunities to travel to our international offices.

• Employee referral program.

• And much more!