Director, Creator Growth – PLG

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the creator PLG strategy from start to finish.

• Establish the annual and quarterly go-to-market (GTM) strategy for creator PLG.

• Outline the entire creator funnel from initial awareness to onboarding.

• Determine the intersection points between PLG and SLG strategies.

• Manage the optimization of conversion rates throughout the creator acquisition process.

• Develop and implement a systematic experimentation program.

• Collaborate with Product and Engineering to pinpoint growth levers within the product.

• Create and enhance both paid and organic acquisition channels.

• Act as the key growth marketing liaison for Product.

• Work in partnership with the Creator SLG team.

• Collaborate with Data Science and Marketing Operations teams.

• Coordinate efforts with Content and Brand teams.

• Build, oversee, and nurture a high-performing creator PLG team.

• Foster a robust culture of experimentation.

• Recruit individuals with practical experience in PLG, CRO, or growth engineering.

• Establish the measurement framework for PLG relating to creators.

• Create dashboards and set up reporting schedules.

• Present creator PLG performance insights to senior leadership.

⛳️ Requirements

• Over 8 years of experience in growth marketing, demand generation, or PLG positions.

• Practical experience in executing structured experimentation programs (A/B testing, multivariate testing, CRO).

• Background in a PLG-focused company, developer tools sector, consumer application, or creator economy platform.

• Strong orientation towards data analysis.

• Experience in close collaboration with Product and Engineering teams.

• Demonstrated ability to manage paid acquisition strategies.

• Proven experience in leading and developing a team.

• Excellent written and verbal communication skills in English.

• Knowledge of affiliate marketing, creator monetization models, or marketplace dynamics.

• Experience with the growth of creator or developer communities.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Opportunities for professional development.

• Bonuses.

• Stock options.

• Equipment allowances.

• Wellness programs.

• Various benefits plans.