Director, Campaign Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Define and spearhead the formation of a new team by establishing its operational model, roles, standards, and priorities.

• Lead, mentor, and nurture a unified team focused on campaign marketing, intent-driven orchestration (6Sense), and paid media.

• Oversee the planning and execution of integrated campaigns that span Business Units (BU), cross-BU initiatives, and entire portfolio campaigns.

• Align the campaign strategy with the overarching business strategy.

• Direct the 6Sense practice for identifying buying groups, intent scoring, and orchestration activities.

• Develop the paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns.

• Manage relationships with agencies for media and campaign execution.

• Collaborate with Product Marketing Management (PMM) leads to transform positioning and messaging into campaign assets, offers, and customer journeys.

• Establish and report on the team’s contribution to both sourced and influenced pipeline.

• Coordinate with marketing operations on campaign instrumentation, data flows, and system dependencies.

• Serve as the key link between campaign execution and go-to-market (GTM) strategy.

⛳️ Requirements

• A minimum of 8 years in B2B campaign or demand marketing, including at least 3 years of experience in leadership and team building.

• Proven ownership of a pipeline number and a history of generating measurable growth through marketing initiatives.

• Proficient understanding of both MQL waterfall qualification and buying-group qualified account (BQA) models.

• Hands-on experience with 6Sense or a similar intent and orchestration platform.

• Direct experience in managing paid media strategies and budgets across search, social, programmatic, and syndication channels.

• Demonstrated ability in managing agency partnerships across creative, media, or campaign execution aspects.

• Strong operational discipline, process design capabilities, measurement rigor, and consistent execution across teams.

• Ability to define structure and make decisions in a dynamic environment.

• Experience collaborating with product marketing and marketing operations in a matrixed enterprise setting.

• Preferred experience in the enterprise software or technology sector.

🏝️ Benefits

• Thoughtfully crafted benefits package aimed at supporting physical, emotional, and financial wellbeing.

• Variable compensation and commission opportunities available for eligible positions.

• Vacation entitlement and paid time off provided.