Director, B2B Data Strategy, Revenue Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive measurement of marketing's contribution to pipeline and revenue.

• Establish and uphold the tracking strategy across web, media, marketing automation, and CRM platforms.

• Spearhead the implementation and quality assurance of tagging, event tracking, dataLayer specifications, UTM governance, and campaign taxonomy.

• Collaborate with channel, web, marketing operations, sales operations, and data teams to ensure accurate capture and seamless flow of campaign data into downstream systems.

• Confirm that leads, responses, and campaign interactions are properly integrated into marketing automation systems and accurately synchronized with CRM.

• Ensure that campaigns are configured correctly, allowing source, medium, campaign, content, and other essential dimensions to persist throughout the entire funnel.

• Collaborate with sales and operations teams to ensure that marketing-sourced activities are directed to the appropriate sales representatives and linked to the correct pipeline and revenue results.

• Develop quality assurance processes to identify tracking, ingestion, synchronization, routing, and attribution issues before they impact reporting.

• Examine inconsistencies in attribution, conversion tracking, lead counts, pipeline, and revenue, resolving these at the source.

• Convert business inquiries into tracking requirements, naming conventions, field mappings, and measurement frameworks.

• Collaborate with analytics and engineering teams on data models, source integration, identity resolution, and reporting methodologies.

• Generate clear documentation for tracking requirements, campaign setup standards, field definitions, and operational processes.

• Assist leadership in comprehending what can be measured, what cannot, and identifying areas of data quality risk.

⛳️ Requirements

• Proven experience in B2B or demand generation measurement.

• Demonstrated ability to create measurement plans that align media platforms with business outcomes across a buying committee and full sales cycle.

• Extensive experience in marketing analytics, data strategy, marketing operations, revenue operations, or a comparable role.

• Proficient hands-on knowledge of Google Tag Manager and contemporary digital measurement techniques.

• Strong grasp of front-end tracking requirements, including event design, dataLayer specifications, tag behavior, cookies, consent implications, and quality assurance workflows.

• Familiarity with GA4 and associated web analytics tools.

• Solid working knowledge of marketing automation platforms and CRM systems, including the processes for creating, enriching, synchronizing, routing, and reporting records.

• Experience with platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar systems.

• Background in managing account-based platforms like Demandbase and 6sense.

• Comprehensive understanding of campaign taxonomy, UTMs, click IDs, lead capture methods, offline conversion flows, and attribution logic.

• Experience ensuring that campaign and source data remains intact during transitions across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting.

• Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping and seller handoff logic.

• Comfortable collaborating with engineers, analysts, marketers, and sellers while maintaining focus.

• Strong quality assurance instincts and a low tolerance for vague definitions or disrupted handoffs.

• Capability to transform disorganized business processes into clear measurement frameworks and repeatable operational guidelines.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, dental, vision, life, and pet insurance

• Sponsored life insurance

• Short-term disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!