Director, Audience & Ad Solutions – GTM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire go-to-market (GTM) strategy and execution for Life360 Ads products. This includes defining and driving the complete GTM motion, from pre-launch readiness to field activation and adoption. Responsibilities encompass developing the GTM plan, establishing the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and ensuring that each new product or solution enters the market with a clear narrative, well-trained sellers, and the necessary tools for success from day one.

• Shape the Ads Product Roadmap. Collaborate with Product and Sales leadership to advocate for the advertiser and seller perspectives in roadmap discussions, providing competitive analysis, vertical market insights, and feedback that informs prioritization and strategic direction.

• Develop Verticalized, Outcomes-Based Solutions. Convert product capabilities into solutions tailored to specific verticals (such as retail, QSR, auto, CPG, etc.) and linked to tangible advertiser outcomes like store visits, purchase lift, and household reach. Ensure that the value proposition is clear and compelling.

• Enhance Sales Enablement. Identify the tools and resources sellers need to succeed and create the necessary infrastructure to deliver them: including training, narratives, vertical solution packaging, and practical collateral that is effectively utilized in the field. Establish standards and measure success.

⛳️ Requirements

• Over 12 years of experience in digital advertising, with substantial leadership roles in product marketing, solutions, GTM, or ad product strategy within a large-scale ads platform.

• Demonstrated success as a senior cross-functional leader across Product, Marketing, Sales, and Legal, with the ability to align stakeholders who have diverse incentives and communication styles at the director level.

• Proven experience in creating verticalized ad solutions or outcomes-based products (such as store visits, foot traffic, purchase lift, household audiences) from inception, rather than adapting existing playbooks.

• Strong product intuition complemented by commercial insight. You possess a deep understanding of both product development and sales processes, navigating comfortably between both discussions.

• A record of influencing roadmap direction rather than merely executing established plans.

• Experience in formulating GTM strategies and sales solutions from the ground up.

• Leadership experience in developing and nurturing teams, with a clear understanding of high-performance indicators.

• Exceptional communication skills that simplify complex concepts for both technical and commercial audiences.

• Ability to operate effectively in fast-paced environments with incomplete information. You prioritize driving toward resolutions without waiting for perfect conditions.

• Experience in creating joint business plans or strategic partnership frameworks with significant advertisers or agencies.

• A bachelor’s degree is required; an MBA or equivalent is a plus.

🏝️ Benefits

• Competitive salary and benefits package.

• Comprehensive insurance plans, including medical, dental, vision, life, and disability (100% covered for employees).

• 401(k) plan with a company matching program.

• Mental Wellness Program & Employee Assistance Program (EAP) focused on mental health support.

• Flexible paid time off (PTO) policy, with 13 company-wide days off each year.

• Scheduled Winter and Summer Weeklong Company Shutdowns.

• Opportunities for Learning & Development.

• Provision of equipment, tools, and reimbursement support to facilitate a productive remote work environment.

• Complimentary Life360 Platinum Membership for your chosen circle.

• Free Tile Products.