Director, Analytics & Insights – Programmatic

📋 Description

• Lead client-facing communication campaigns by developing strategies, analyzing campaign insights, and crafting compelling narratives based on the data.

• Collaborate with clients to identify critical business challenges and create analytics and testing plans that yield actionable insights.

• Take ownership of campaign performance metrics and reporting, while suggesting opportunities for enhancement.

• Assess the performance of models in terms of revenue generation, performance metrics, and pacing.

• Design and conduct tests to evaluate the effectiveness of models and features.

• Work alongside internal teams and stakeholders to ensure that measurement tools and products effectively address client business needs.

• Innovate and develop advanced measurement tools and solutions.

• Provide consultancy to clients about the development and alignment of marketing initiatives across online platforms.

• Establish setup parameters, including testing methodologies, reporting needs, and optimization modeling criteria, to maximize the effectiveness and efficiency of optimization strategies.

• Relay campaign optimization outcomes to clients to demonstrate the value achieved against initial business objectives.

⛳️ Requirements

• A minimum of 5 years of relevant work experience in a similar position.

• Significant proficiency in SQL and Excel, including pivot tables.

• Experience in a digital media or programmatic analytics environment.

• Proven ability to compile and present audience insights reports.

• Familiarity with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools is advantageous.

• Strong skills in presentation, visualization, and storytelling using PowerPoint.

• Exceptional diagnostic abilities.

• Technical expertise to design campaigns that maximize the effectiveness of our technology platform.

• Professional-level oral and written communication skills.

• Experience in client-facing roles.

• A Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or a related field is required.

🏝️ Benefits

• Unlimited Paid Time Off (PTO)

• Comprehensive medical, dental, and vision insurance

• Employee Equity and Stock Purchase Plan

• Employee Discounts, Virtual Wellness Classes, and Pet Insurance, among other perks!