Direct Response Copywriter, Natural Health

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Create high-impact, conversion-oriented copy for various mediums including ads, emails, sales pages, social media, video scripts, blogs, and more.

• Identify the central idea and construct persuasive narratives from the headline to the call to action.

• Convert clinical research, customer pain points, product unique selling propositions (USPs), and briefs into compelling promises, credible evidence, and appealing offers.

• Assist women over 40 in discovering clinically validated, natural solutions for significant health issues.

• Conduct research on clinical studies to extract valuable marketing insights.

• Craft clear, precise, and persuasive product narratives based on ingredients, dosages, mechanisms, and outcomes.

• Evaluate performance metrics to assess effectiveness, identify failures, and determine future testing opportunities.

• Produce a range of copy from concise ad hooks and descriptions to extensive sales pages and VSL-style scripts.

• Ensure all copy is truthful, well-sourced, compliant, accurate, and reliable.

• Utilize AI tools to facilitate research, brainstorming, outlining, variations, and efficiency.

• Collaborate with marketers, designers, video editors, stakeholders, and fellow writers.

• Accept feedback, revise copy, and enhance the overall quality of work.

⛳️ Requirements

• Proven experience in direct response copywriting.

• A portfolio showcasing successful ads, emails, and sales pages.

• Capability to translate product features into customer benefits.

• Proficiency in researching clinical studies and converting ingredients, dosages, mechanisms, and outcomes into clear, persuasive copy.

• Bonus experience in health, wellness, supplements, or women’s health sectors.

• A metrics-driven approach focusing on performance indicators such as CTR, CVR, CPA, open rates, click rates, rankings, traffic, and revenue.

• Expertise in crafting both short- and long-form copy, including ad hooks, descriptions, PWAT-style emails, 6,000-word sales pages, and VSL-style scripts.

• Understanding of compliance, claims, accuracy, sourcing, and integrity in health-space marketing.

• Comfortable utilizing AI tools for research, ideation, outlining, variations, and productivity while applying human strategy, judgment, empathy, and final refinement.

• Open and collaborative attitude towards feedback and revisions.

• A genuine curiosity about customers, including their concerns, beliefs, fears, and motivations.

• Possess humble, driven, and socially intelligent attributes.

• Submission of a resume, cover letter, and writing sample is mandatory.

• Cover letter should detail quantifiable achievements, alignment with company values, the most challenging obstacle overcome, training in direct response copywriting, recent reading materials, hobbies, and current job status.

• Must include a direct response sales page that demonstrates an understanding of direct response marketing, along with results if available.

🏝️ Benefits

• Monthly team-building events and activities.

• Flexible statutory holidays with the option to bank days for future use.

• Weekly team lunches available for those working from our Vancouver office.

• A fantastic dog-friendly office located in Yaletown, just a block from SkyTrain.

• Remote work options are also welcome.

• Competitive compensation above the market rate for the right candidate.