Digital Recruitment Marketing Specialist

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns on LinkedIn, Meta (Facebook & Instagram), and various digital platforms to attract premier talent and elevate client employer brands.

• Design and implement campaigns that incorporate both digital and traditional approaches, such as billboards, flyers, print materials, and local sponsorships.

• Produce on-brand creative content for advertisements, social media, landing pages, and email marketing campaigns utilizing Canva.

• Convert client hiring requirements into marketing strategies that raise awareness, create candidate pipelines, and enhance employer brand positioning.

• Track campaign performance, assess digital marketing metrics, and offer actionable insights to boost ROI and refine future campaigns.

• Keep abreast of digital marketing best practices, innovative recruitment marketing techniques, and emerging advertising formats.

• Collaborate with recruiters, account managers, and clients to synchronize marketing efforts with hiring objectives and deliver quantifiable results.

⛳️ Requirements

• Practical experience in designing and overseeing paid advertising campaigns using LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising platforms.

• Advanced skills in Canva.

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma is advantageous.

• Outstanding copywriting and content creation abilities for job postings, social media, email campaigns, landing pages, and employer branding materials.

• Familiarity with campaign tracking, A/B testing, and reporting on impressions, clicks, conversions, and cost-per-lead.

• Capability to manage campaigns across both digital and traditional formats.

• Strong graphic design and visual storytelling abilities, encompassing layout, branding, typography, and candidate engagement.

• Excellent written and verbal communication skills that are clear and professional.

• Capacity to effectively manage multiple campaigns and priorities.

• 2–4 years of experience in digital marketing, ideally in B2C, recruitment marketing, or employer branding.

• Ability to conceptualize, design, and implement recruitment marketing campaigns from strategy through to launch.

• Experience in developing recruitment marketing strategies for both active and passive candidate audiences across various talent segments.

• Familiarity with email marketing and content strategy is preferred.

• A Bachelor’s degree in Marketing, Communications, or a related field is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive work environment.