Digital PR Manager

This is a fully remote position, open to applicants in Florida, +6 more states.

📋 Description

• Develop and execute campaigns aimed at acquiring high-quality backlinks and citations from both US and international publishers, broadcasters, and digital media outlets.

• Transform proprietary betting data (odds, promotions, Bet Builder insights, user trends) into compelling narratives that journalists will reference and link to.

• Create comprehensive campaigns that incorporate data-driven research initiatives, extensive studies, partnerships, and interviews with sports figures and commentators.

• Utilize Oddschecker’s and FairPlay’s datasets to generate newsworthy, US-relevant perspectives across NFL, NBA, MLB, college sports, and other significant sports codes.

• Actively pitch timely insights and press materials to US and international journalists, bloggers, and on-air personalities.

• Cultivate and enhance relationships with newsroom editors, sports desks, betting and business journalists, and media professionals in key US states and national platforms.

• Compose and distribute high-quality press releases, media notes, and supporting materials that adhere to editorial standards and compliance regulations.

• Create supplementary content on owned platforms to serve as link targets, drive traffic, and function as long-term SEO assets for campaigns.

⛳️ Requirements

• A minimum of 4 years of experience in Digital PR/Communications within the sports, entertainment, or data-focused consumer sectors (either in-house or agency), preferably with exposure to the US market.

• A genuine enthusiasm for sports and betting, along with a keen sense for trends, timely topics, and US-specific story angles.

• Demonstrated success in acquiring high-authority links and media coverage through data-driven stories, research, and robust media relationships.

• Outstanding written English skills for creating press releases, pitches, by-lines, and data-driven narratives, with the capability to adjust tone for US publications.

• Established media connections and the ability to swiftly forge new relationships across US, UK, and international sports and betting media outlets.

• Comfortable working with datasets (e.g., Oddschecker, WhoScored) to develop precise, engaging PR materials and clearly explain methodologies.

• Proficient in using PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics).

• Strong reporting abilities: able to link PR outcomes to business metrics and effectively communicate impact to stakeholders.

• Experience in people management (direct line management or mentorship) with a coaching-oriented approach.

🏝️ Benefits

• Attractive Compensation Package: Competitive salary and performance-based bonuses.

• Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance.

• Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans.

• Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future.

• Continuous Growth Support: Reimbursement for professional development opportunities.