Digital PR Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee all Digital PR discussions and projects for a prominent luxury client within the US market, including opportunities for upselling.

• Enhance Greenpark’s Digital PR service offerings and develop processes tailored for the US region.

• Cultivate relationships with publishers, journalists, bloggers, and PR professionals through diligent research, outreach, content opportunities, and participation in industry events.

• Direct the Digital PR strategy, campaign brainstorming, internal briefings, press releases, pitches, and media relations in alignment with account KPIs.

• Manage, mentor, and lead Digital PR specialists and freelance resources throughout various projects.

• Review and approve monthly Digital PR reports, ensuring the insights are ready for client presentation.

• Establish and uphold Digital PR processes and templates to guarantee consistent quality and outcomes.

• Collaborate with the SEO Tech team on technical link building, on-page/off-page SEO, AEO optimization, and AI-enhanced Digital PR strategies.

• Act as the Digital PR liaison for the US client, contributing to presentations and client communications.

• Assist in formulating strategic account direction across various workstreams from a Digital PR standpoint.

• Partner with the Head of Digital PR to sustain and advance the Digital PR service line.

⛳️ Requirements

• Demonstrated leadership experience in managing, developing, and mentoring Digital PR specialists and freelancers.

• Extensive knowledge of Digital PR strategy.

• Familiarity with on-page and off-page SEO.

• Proven experience in creative ideation and content campaign development.

• Proficient in writing press releases.

• Skilled in developing media lists and executing outreach campaigns.

• Confident and experienced in client-facing situations.

• Background in leading discussions, pitching to new clients, and upselling services.

• Experienced in building processes, templates, and performance tracking/reporting systems.

• Knowledgeable about the US market, with an understanding of its media landscape and relevant journalist/publisher contacts.

• Alignment with Greenpark’s core values: openness, respect, innovation, and teamwork.

🏝️ Benefits

• 25 days of vacation plus US bank holidays and a day off for your birthday.

• Christmas Closure (additional days beyond your holiday allowance).

• A monthly entertainment subscription funded by the company (e.g., Amazon Prime, Netflix, Spotify, etc.).

• Access to VDU Eye Tests and an Employee Assistance Programme (EAP).

• Participation in wellness and peer recognition initiatives (e.g., On The Spot Awards and Value Champion Awards).

• LinkedIn Learning – Access to a premier online learning platform.

• Major annual social events along with other occasional events.

• WFA policy – the ability to work from abroad for up to 4 weeks each year.

• Annual Calm subscription.