Digital Media Strategy and Planning Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the planning and implementation of digital media campaigns within the Digital Marketing team.

• Support specific Live Nation tours, a category of Ticketmaster, or TMS clients.

• Help create data-driven, multi-channel digital media strategies across Direct, Paid Search, Social, and Programmatic platforms.

• Aid in the setup and trafficking of campaigns, which includes the delivery of creative assets, tag management, and coordination with vendors.

• Conduct quality assurance on campaign launches to ensure accuracy and uniform execution across various platforms.

• Collaborate with media buyers on campaign execution, invoicing, and performance reporting.

• Upload performance reports from third-party sources and assist with other reporting tasks as needed.

• Manage and track campaign tasks using Asana.

• Coordinate and monitor deadlines, live dates, and timelines for creative deliveries.

• Provide updates and resources to internal buying teams.

• Comprehend key media performance indicators and recommend optimizations.

• Keep abreast of media trends and developments in platforms.

• Verify AI and dashboard insights against platform data and contextual information related to tours.

• Articulate the significance and changes in metrics in a clear manner.

• Identify AI outputs that may lack necessary context, such as timing for on-sales or market nuances.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business, or a related field.

• Over 2 years of experience in digital paid media (experience in offline media is a plus).

• Familiarity with at least one significant media platform or tool, including Campaign Manager 360, Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, or Asana.

• Basic understanding of media mathematics and the digital media landscape.

• Proficient in Microsoft Excel, with skills in formulas, pivot tables, and lookups.

• Strong attention to detail and accuracy.

• Comfortable using AI tools and dashboards, exercising judgment to verify outputs before dissemination.

• Ability to excel in a dynamic, high-volume work environment.

• Exceptional verbal and written communication skills, especially in cross-team interactions.

• A genuine enthusiasm for digital media, with a keen interest in online advertising and industry trends.

• Previous agency experience is an advantage.

🏝️ Benefits

• Comprehensive medical, vision, dental, and mental health benefits for you and your family.

• Access to a health care concierge.

• Flexible Spending Account (FSA) or Health Savings Account (HSA).

• Complimentary concert tickets.

• Generous paid time off, including holidays, sick leave, and personal days.

• 401(k) program with company matching.

• Stock reimbursement program.

• New parent initiatives, including caregiver leave and baby bonuses.

• Support for fertility, adoption, foster care, or surrogacy.

• Opportunities for career and skill development through the School of Live.

• Tuition reimbursement options.

• Student loan repayment assistance.

• Volunteer time off.

• Crowdfunding matching.

• Flexible work-from-home arrangements.