Digital Media Buyer – Paid Social, Search

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Oversee the daily management of ad accounts on Meta (Facebook/Instagram) and Google (Search, Display, YouTube).

• Take full ownership of the campaign lifecycle, from strategy development to execution and optimization.

• Develop audience strategies for prospecting, retargeting, and lookalike audiences.

• Manage budget pacing and allocation across various markets to achieve growth and efficiency objectives.

• Conduct A/B testing on creative content, copy, audiences, and landing pages.

• Analyze performance data to identify effective strategies and continuously enhance campaign performance.

• Convert performance metrics into actionable insights and plans for the team to implement.

• Collaborate with the creative team to brief and refine paid-specific assets.

• Stay informed about platform updates, algorithm changes, and new advertising products.

• Implement and optimize programmatic campaigns (including CTV) to achieve efficient reach and incremental growth.

• Explore and expand new paid channels and activations beyond Meta and Google as the business evolves.

⛳️ Requirements

• 3–5 years of relevant paid media experience with proven, direct management of Meta and Google accounts.

• Profound knowledge of Meta Ads Manager, Google Ads, and GA4.

• Experience managing monthly ad spends exceeding $50K (experience with franchises, multi-location businesses, or consumer brands is advantageous).

• Strong grasp of ROAS, CPA, CPL, and LTV, along with strategies to enhance these metrics.

• Capacity to communicate performance, insights, and subsequent actions effectively to non-technical stakeholders.

• Creative intuition: ability to identify a successful asset before data confirms it.

• Self-motivated with a background in managing performance and making impactful decisions.

• Familiarity or experience with programmatic media buying (CTV, display, or platforms such as The Trade Desk or DV360), along with a proactive approach to testing and scaling new channels.

• Bonus: experience with franchise brands, beauty/wellness sectors, or membership-based businesses.

🏝️ Benefits

• Open to remote, hybrid, and/or local applicants.